Research from the Internet Advertising Bureau finds that smartphone users are 63% more likely to engage with m-commerce New research from the Internet Advertising Bureau – the trade association [...]
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As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet [...]
The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market [...]
Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in [...]
On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising. The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was [...]
Just a heads up to all London Calling readers. Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to [...]