Telecoms Hothouse: Mobile advertising industry calls for action
On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising.
The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was
“What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009?”
Sounds like a job for Telecoms Hothouse, an independent initiative designed to create debate and discussion about the future of the telecoms industry. Click here to see what you can do to make mobile advertising a success in 2009, and how you can benefit from it.
Asking the questions: Keith Dyer – Mobile Europe Editor
Giving the answers:
Thomas Curwen – Publicis Dialog
Kent Ferguson – The Neilsen Company
Andrew Grill – Gigafone (sponsor)
James Macdonald – O2 Media
Kieron Matthews – Internet Advertising Bureau
Time allowed: As long as it takes
The text of the roundtable can be found on the Mobile Europe website. There you can read from some thought leaders in the industry – well worth a visit. You can also view the video of the roundtable below.
Full Disclosure: Gigafone is a client and were sponsors of the roundtable.