IAB launches mobile innovation award

 In advertising

Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age.

Wednesday, 15 April 2009

In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting innovation within the sector.

The Mobile Advertising Innovator Award 2009 is the first award scheme to be developed specifically for the mobile industry by the IAB. It follows the appointment of Jon Mew as head of mobile at the IAB in November 2008

Entries are invited from any company that believes it has an innovative mobile product, an original service or a new marketing theory that has a practical application for the mobile industry. All potential entrants should contact elle@iabuk to submit an application, with the deadline set at 2pm on Friday 1st May.

The six selected finalists will then be invited to pitch their ideas in front of an audience of industry experts before being subjected to five minutes of “Dragon’s Den” questioning. The event will be held at 5pm on 21st May and will be chaired by Jon Mew, head of mobile at the IAB. Also speaking at the event will be Steve Ricketts, head of third party & mobile advertising at Orange and Alex Farber, mobile reporter at NMA.

Steve Ricketts, head of third party services & mobile advertising at Orange UK said: “Orange is committed to supporting creative and innovative mobile marketing solutions. We’re delighted to take part and are looking forward to hearing some of the brightest and original ideas to help promote this exciting medium. It will be a great catalyst to spark mobile marketing inspiration for brands and agencies”.

What a great initiative! Well done.  More information can be found at http://tr.im/iabaward

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