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Research from the Internet Advertising Bureau finds that smartphone users are 63% more likely to engage with m-commerce New research from the Internet Advertising Bureau – the trade association [...]
IAB to drive research in the mobile industry with appointment of Alex Kozloff as dedicated mobile manager The Internet Advertising Bureau – the trade body for online and mobile advertising – has [...]
As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet [...]
The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market [...]
Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in [...]
Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age. Wednesday, 15 April 2009 In partnership with Orange UK and New Media Age, the IAB is [...]
On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising. The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was [...]
Just a heads up to all London Calling readers. Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to [...]
