Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]
By Andrew Grill
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Posted February 13, 2011
in location based offers, location based services
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Tagged AdMarvel, Alistair Goodman, facebook, Facebook deals, Facebook places, foursquare, gps, groupon, LBO, lbs, location, Location Based Offers, location bs, m&s, marks & sparks, marks and spencer, mobile coupons, o2, O2 media, O2 more, placecast, Sean Gregory, social media week, starbucks, starbucks lbs, starbucks location
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Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare
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On Saturday 4th July, I visited the Wimbledon Championships as a guest of IBM, in relation to a book I am writing on the business use of twitter (more on this in an upcoming post). IBM, in conjunction with their advertising Agency Ogilvy has served up three brilliant applications for the 2009 Wimbledon Championships. You [...]
By Andrew Grill
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Posted July 5, 2009
in mobile, twitter
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Tagged @centre_court, AELTC, Alan Flack, All English Lawn Tennis CLub, android, app store, AR, Augmented Reality, Brendon Riley, compass phone, google g1, gps, IBM, IBM Seer, IBM UK, iphone, Layar, lbs, location, Mobilizy, ogilvy, Ogilvy UK, Pat Cash, smarter Wimbledon, tennis, The All England Lawn Tennis and Croquet Club, The Championships, twitter, wikitude, Wimbledon, Wimbledon iPhone app
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Being an expat Australian now living in London, I seem to always be the first to spot a lost tourist with an unfolded map in my local area. At the rate of about 2 a week at the moment, either I am approached for directions (I look friendly!) or I make the approach to lost souls [...]
By Andrew Grill
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Posted December 29, 2008
in location
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Tagged directions, E71, expat Australian, giving local directions, gmm, google mobile maps, gps, lbs, location, lost tourists, mobile applications, Mobile Applications, nokia e71, travel directions
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As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009. Looking back at some of my 2008 predictions – for some I was pretty spot on – and for others I was woefully incorrect. In [...]
By Andrew Grill
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Posted December 13, 2008
in opinion
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Tagged 2008 predictions, 2009 predictions, 3G dongles, andriod, evangelist, gps, hsdpa, mobile, mobile advertising, mobile industry predictions, mobile internet, mobile search, music phones
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London Calling has a wide and varied audience, and sometimes on the comments section on individual posts we see some real gems. Last week, Rainer Simon at BlogLoc left a comment on my Locatik service launch post about his own location service. Curious to find out more, I headed over to www.blogloc.com to satisfy my [...]
By Andrew Grill
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Posted September 4, 2008
in location
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Tagged blog location, blog location badge, blogloc, blogs, fire eagle, fireeagle, google gears, gps, gps location, lbs, location, mobile location
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Since the Symbian smartphone show in 2007, I have been trialing the Locatik location based social networking service from the team at Psiloc. These are the guys who are well known for developing quality symbian software including psiloc connectwhich is the first application I load onto any new Nokia. It has now been released as version [...]
By Andrew Grill
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Posted August 26, 2008
in location
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Tagged cell-ID, fire eagle, friend finder, google mobile maps, gps, lbs, locatik, location, location based, location enabled social networking, psiloc, social networking
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As foreshadowed by Charles Wiles at the Mobile Monday London event in July, and as announced on the Google Mobile official blog as well as on Charles’ blog, the Google Gears API is now location enabled for both desktop browsers (via IP address) as well as mobile browsers (windows mobile only at the moment) using cell-ID or GPS. [...]
By Andrew Grill
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Posted August 23, 2008
in location
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Tagged andriod, cell-ID, Charles Wiles, geolocation api, google gears, google location, gps, lastminute, lbs, location advertising, location based services, mobile advertising, mobile monday, operator independent location, rummble, symbian
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This post has just been featured at WOM World/Nokia. Just over a week ago I took delivery of a shiny new Nokia E71. Those who have been following London Calling lately will know that I have been waiting excitedly for the E71 to be released, having been an early adopter of both the E61 and E61i. [...]
By Andrew Grill
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Posted August 9, 2008
in Nokia
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Tagged business phone, E series, E71, E71 experience, e71 goodlink, flickr, goodlink, goodlink e71 keyboard, goodlink nokia bug, google mobile maps, gps, handy taskman, hsdpa, iphone killer, Nokia, nokia e series, nokia e71, Nokia E71 power user, nokia E71 review, nokia maps, nokia upgrade, psiloc connect, should I buy a Nokie E71, ShoZu, WOM World Nokia
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Google appear to be the front runners at the moment – is their lead assailable? With Google’s current domination of the maps space thanks to Google Maps, and their recent upgrade of mobile maps to include my location, and the rumours circulating that soon they will open up their cell-ID database API to third parties [...]
By Andrew Grill
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Posted August 8, 2008
in location
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Tagged cell-ID, google, gps, location, maps, mashup, mobile, mobile advertising, my location, Nokia, zagme
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It’s been over a year since Mobile Monday visited the subject of Location and now is a great time to revisit with a raft of alternate approaches to LBS. This month’s event is kindly sponsored by Skyhook Wireless and will be held on Monday the 14th of July at the usual venue of the CBI Conference [...]
I’m moderating the location stream at the Being-Digital conference in London on June 10th and I was wondering what readers of London Calling see as the hot issues in location. Here are some initial thoughts – and I’d welcome any comments below What value do consumers place on location? Can location information be viewed as inventory? [...]
Welcome to All About Symbian readers – looks like we’ve had a flood of traffic from the post by Steve Litchfield titled Ruminations on cell-id location in Nokia Maps 2.0. I have been using Nokia maps for some time now, and following the launch of their V2.0 beta at Mobile World Congress in Barcelona, I have [...]
By Andrew Grill
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Posted May 26, 2008
in location
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Tagged gmm, google, google mobile maps, gps, lbs, location, location inventory, maps, my location, Navteq, Nokia, nokia maps
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Recently I was asked to respond to some questions around Location Based Advertising as part of an opinion piece. I thought it would be useful to republish my responses here, and promote some debate on the issue of location based advertising. What does location based (aware) advertising actually entail? Could you give some real life [...]
I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records from AT&T and they have a live map of the different connections happening [...]
By Andrew Grill
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Posted April 20, 2008
in opinion
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Tagged advertising, connections, Exchange, geography, geography of power, global, gps, gsma, location, MIT, mobile, Modern, Museum, new, new york museum of modern art, NYTE, power, profiling, targeted advertising, targted advertising, time, user, York, youtube
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When not spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile. A summary of each one is presented below with links to their websites. What I have seen in the first few months of the year is a rapid [...]
By Andrew Grill
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Posted March 30, 2008
in social networking
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Tagged fireeagle, geotag, go, google, gps, gypsii, jaiku, locatik, location, locr, Loki, mobile, networking, Nokia, presence, rummble, ShoZu, skyhook, social, wireless, yahoo, zonetag
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Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around “the end of the GPS party”. Read the full article here Quoting from Gigaom “SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due [...]
By Andrew Grill
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Posted March 25, 2008
in location, mobile
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Tagged eagle, fire, google, gps, location, mobile, navigation, networking, pnd, sirf, social, yahoo
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With the increase in the launch of mobile versions of social networking sites such as m.facebook.com m.linkedin.com m.twitter.com m.youtube.com m.myspace.com (ps notice a pattern here – no .mobi extension for these major sites – does this point to the fact that consumers will decree dot m is the winner) ..it got me thinking about the [...]
By Andrew Grill
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Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
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Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By Andrew Grill
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile. Like many stories at the moment about GPS, the author makes a few generalisations. In the closing paragraphs, the BBC reporter Marc Cieslak notes “This location based technology does throw up the potential for annoying [...]
By Andrew Grill
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Posted March 9, 2008
in advertising, gps, location, mobile, social networking
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Tagged ads, advertising, advertisment, detection, gps, Local, location, maps, mobile, navigation, Nokia
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Much has been written on the “Davos Effect”, where the musings at this annual event from senior executives of large companies such as Google and Sony actually become true, or at least offer a window into the current thinking or focus of a particular company or industry segment. By now, many of you will have read the [...]
By Andrew Grill
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Posted January 27, 2008
in opinion
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Tagged 2008, 3G, advertising, advertisment, broadband, conference, consumer, convergence, creative, davos, Eric, gmm, google, gps, handsets, industry, internet, lbs, location, mapping, marketing, microsoft, mobile, mylocation, navigation, positioning, predictions, privacy, Schmidt, search, social networking, web, wireless
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I caught the release from Reuters Google CEO bullish on mobile Web advertising which quotes from Eric Schmidt’s speech at Davos. Of interest, and quoting directly from the Reuter’s release… The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution”, Google Inc Chief Executive Eric [...]
By Andrew Grill
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Posted January 26, 2008
in mobile
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Tagged advertising, conference, davos, Eric, gmm, google, gps, internet, Local, location, mobile, mylocation, positioning, Schmidt, search
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Over at MobHappy which Carlo Longino describes as the “spiritual home” of Carnival of the Mobilists, there is again a wide range of commentary on a range of subjects including… Dennis at WAP Review takes a look at mobile email WAP sites, and wonders why they don’t offer many of the same features as their [...]
By Andrew Grill
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Posted January 21, 2008
in carnival
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Tagged 3G, advertising, apple, barcelona, carnival, carnival of the mobilists, conference, convergence, data, dongle, google, gps, handsets, MobHappy, mobilists, wap
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As a non iPhone user, I almost missed the news from Steve Job’s Mac World address that the iPhone would be receiving new firmware. Because I don’t own the device, I have no need to update the firmware, but reading this official Google blog post, something caught my eye. Then over the next few days others [...]
By Andrew Grill
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Posted January 20, 2008
in location
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Tagged advertising, apple, google, google my location, gps, iphone, lbs, Local, location, london, mapping, maps, marketing, mobile, mylocation, positioning, skyhook
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I just had a look at the new Google My Location service launched this week. Being a Location expert, I have been looking closely to see how well it works. On first pass, it is quite similar to the Psiloc Locatik service launched at the Symbian Smartphone show in London in October. The raw inputs to the [...]
Andrew Grill will be presenting at MobilMedia Kongress 2007 – Speaking on the topic “HomeZone and beyond” – how new location search and mobile marketing solutions can use location technology without needing GPS. Other companies presenting include Microsoft and Tom Tom. More details at http://www.mm-kongress.de/
Source: siddey.wordpress.com Having operated in “stealth mode” for nearly two years, Australian company Seeker Wireless has revealed that it is in the progress of deploying its high-accuracy mobile location based services enabling technology to a number of European mobile network operators. Formed in 2003, Seeker Wireless has developed a means to reach sub-100 metre location [...]
By Andrew Grill
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Posted September 21, 2006
in PR
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Tagged andrew grill, australian company, cell-ID, europe, femtocell, fixed mobile substitution, fms, gps, home zone, homezone, lbs, location, revenue leakage, seeker wireless, vodafone, vodafone romania
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