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My GDPR + AI post last week talking about how soon bots may take over watching ads for us was very popular. GDPR is the movement, AI is the enabler.
Let’s discuss pre-roll ads on YouTube. I understand these have become the norm as the way to advertise ahead of much of the YouTube content, but the model is fundamentally broken.
The cartoon above from Tom Fishburne in 2013 perfectly sums up this blog post. In my list of some of the 170 blog posts currently in draft that I am hoping to finish over the Christmas break, [...]
Most people who work in or around social media will have heard about the “Oreo moment” at this year’s Superbowl. To recap, the game was plunged into darkness for a full 33 [...]
I am starting a campaign to expose the simply lazy, and sometimes downright sneaky tricks that companies are playing to get their direct marketing material through your letterbox. Frankly, in [...]
I love this ad because it makes good use of the DEP (Digital Escalator Panel) format in that as you rise up the escalators (this was at Green Park coming up from the Victoria platforms), it shows [...]
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I’m so glad that in 2011 search engine technology has advanced so far…. I am not for sale. Is this the best we can do in 2011? If you enjoyed this blog post you may like other related [...]