Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched.
The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover.
Considering the rate at which mobile advertising is growing around the globe, mobiThinking was surprised to find how little information there is about mobile advertising networks and the vital role they play in connecting marketers to mobile websites – so they decided to do something about it.
The guide profiles nine of the most important mobile ad networks across the globe, and they plan to add more, as they are recommended. The guide will give publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover.
mobiThinking have divided networks into three loose categories (with considerable overlap), based on the different business models.
Jump straight to each section of the mobiThinking guide:
1) BLIND: AdMob, BuzzCity, InMobi
2) PREMIUM BLIND: Jumptap, Madhouse, Quattro Wireless
3) PREMIUM: Advertising.com/AOL, Nokia Interactive Advertising, Pudding Media