I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO.
According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google.
Somo, which currently employs nine staff, will offer clients a range of creative and planning/buying services, as well as mobile direct marketing opportunities and consultancy.
Good to see the space hotting up with more specialised mobile agencies.