HISTORY channel teams with Foursquare in London
Hot in the heels of my Foursquare Fatigue post, the HISTORY channel in the UK has launched an initiative with Foursquare to help people uncover 600 historic sites in London. I attended the launch [...]
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Guest post on econsultancy blog titled Can “iPadvertising” save mobile advertising
I’ve just had my first guest post published on the very popular econsultancy blog. As the article was written specifically for them, I won’t be displaying it here, except for the [...]
Mobile advertising’s success lies on the second screen not the main screen
I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress. [...]
Location Based Offers (LBO) – valid business model or just more L-BS?
Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the [...]
Mobile internet growth strong in the UK says Vodafone
Vodafone has declared Britain the “most digitally advanced” country in Europe according to an article in the Telegraph. Vittorio Colao, chief executive, said Britain’s “digital citizens” are much [...]