London Calling » social media

Textbook example of blogger engagement – courtesy of HM the Queen

As I travel around the UK and the US speaking to agencies about PeopleBrowsr and Kred, it is usually towards the end of my presentation when a familiar question is posed. “…so once you have identified these influential bloggers, what do you do with them?” The question comes up a lot, and I am very [...]

Huge QR code seen in London street – is this the future?

I saw this in a street in SOHO in London, a huge QR code hung on a building. As I took this photo, I overheard some people nearby saying “So what, you just take a picture of it? That’s wicked.” Following my tweet about this, Raimo van der Klein (CEO of Augmented Reality leader Layar) tweeted [...]

By Andrew Grill | Posted July 19, 2011 in mobile | Tagged AR, Augmented Reality, Layar, mobile, qr code, qr code skeptic, Raimo van der Klein, rhymo, social media, SOHO | Comments (0)

PeopleBrowsr Names Andrew Grill as the UK CEO

Strategic Executive Joins San Francisco Based High-Tech Start Up London, England (June 7, 2011) – PeopleBrowsr, the high-tech social analytics and engagement company, has appointed Andrew Grill as CEO of UK operations. Grill joins PeopleBrowsr from Visible Technologies, where he was Head of International Client Strategy. Well-known amongst digital strategists and social media agencies, Grill [...]

By Andrew Grill | Posted June 7, 2011 in social media | Tagged 1000 days of twitter data, @andrewgrill, andrew grill, collective intelligence, Fox, Honda, Jodee Rich, Kodak, People Browser, People Browsr, Peoplebrowser, PeopleBrowsr, PeopleBrowsr API, PeopleBrowsr Labs, PeopleBrowsr UK CEO, research.ly, researchly, san francisco startup, SAP, social media, social media command center, social media command centre, twitter api, twitter firehose, twitter UK, visible technologies, vodafone, Westfield | Comments (3)

What brands can learn from the UK #superinjunction issue

Those of you in the UK will know that over the last few weeks, twitter has made the front page of the UK newspapers as part of the #superinjunction issue. While I was in the US a few weeks ago, I was asked constantly about the difference between the US and UK adoption of social [...]

By Andrew Grill | Posted May 18, 2011 in social media | Tagged blogs, celebrities, facebook, Fred Goodwin, gagging order, Jeremy Hunt, Parliamentary Privelidge, privacy, social media, social network, super injunction, super-injucntion, superinjunction, Tiger Woods, twitter, UK courts, UK laws, uk privacy laws | Comments (1)

Radian6 acquisition – an endorsement of social media business value today

Full disclosure: I head international sales for Visible Technologies from their London office. Stephen Waddington (@wadds) said in a tweet this morning that he had gone back and re-read my Social CRM post from January on the news that Salesforce.com has bought Visible competitor, Radian6. Smart man is Stephen, because he linked my discussion about what [...]

By Andrew Grill | Posted March 31, 2011 in social media | Tagged enterprise social media, kelly pennock, radian 6, Radian6, Radian6 acquisition, salesforce, salesforce buys radian6, salesforce.com, social intelligence, social media, social media monitoring, stephen waddington, visible intelligence, visible technologies, wadds | Comments (0)

Online Marketing Conference and Exhibition 2011 review

I was honoured to be asked to present a keynote at this year’s Online Marketing Conference & Exhibition held at the East Midlands Conference Centre, within the University of Nottingham’s campus. This post has been composed and published on the train back from Nottingham to London (thanks to East Midlands Trains free WiFi). The event [...]

By Andrew Grill | Posted March 21, 2011 in social media | Tagged #omce2012, about.com, AT&TNottingahm, backtweets, conference, DK, east midlands conference centre, emcc, flickr, Getclicky, gogle alerts, google, google profile, Graham Jones, grahamjones, iPad, klout, left prefrontal cortex, managefilter, mediasnackers, mobile, peerindex, prefontal cortex, slideshare, social, social media, social networking, Tippex, tweetdeck, University of Nottingham, url shortener, visible intelligence, visible technologies | Comments (2)

Foursquare fatigue and what it means for Facebook deals

I’m a big fan of foursquare, I always have been but even I am getting a little fatigued. All that checking in with no real benefit is starting to make me question why I use foursquare at all. With the recent announcement that Facebook Deals is now available in the UK, it is worth looking [...]

By Andrew Grill | Posted February 1, 2011 in facebook, location based services | Tagged 4sq, Emily White, facebook, Facebook deals, Facebook places, foursqauare fatigue, foursquare, foursquare London office, foursquare office, groupon, Joanna Shields, lbs, location based advertising, mobile, mobile social networking, normob, social media, the future of foursquare, twitter, twitter London office | Comments (9)

Is 2011 the year of social? Early pointers provide positive signs

So many things in the early part of January are pointing to 2011 being a serious year for social media, and possibly the year when it comes of age and is plumbed into everything in a powerful and meaningful way. From where I sit at Visible Technologies, where I run international sales (everything outside of [...]

By Andrew Grill | Posted January 27, 2011 in social CRM, social media | Tagged crm, facebook, Saints, salesforce, salesforce.com, social, social intelligence, social listening, social media, social media credentials, social media handles, social media monitoring, SPSC, St Peter's Adelaidde, St Peter's College, St Peter's Old Scholar's Association, twitter, visible technologies | Comments (7)

Why hospitality and social media are such a good fit

While many companies are still coming to grips with how they need to change their approach as a result of the rise and rise of social networks, one industry is well placed to capitalise on it right now. Well before Facebook was even a glint in Mark Zuckerberg’s eye, the Hospitality industry has been delivering [...]

By Andrew Grill | Posted January 17, 2011 in social media | Tagged customer service, hospitality, Hyatt Canberra, icmarkhopkins, Intercontinental, International Hotels Group, Mark Hopkins, Mark Hopkins San Francisco, San Francisco, social media, social networks, Suite, twiter | Comments (7)

Firefly Millward Brown’s 10 rules for engaging with social media

I picked this up while browsing for something else but thought it worth posting. Market research company Firefly Millward Brown recently presented the results of the first global qualitative research study into consumers’ general attitudes and behaviors towards brands in social media. A summary of the findings is below – more information can be obtained here. [...]

By Andrew Grill | Posted December 20, 2010 in social media | Tagged firefly, firefly millward brown, millward brown, rules, social media, social media behaviour, social media face, top 10 social media | Comments (6)

Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

By Andrew Grill | Posted December 16, 2010 in social media, trends | Tagged #twitdef, @bbclaurak, Asa Wahlquist, bbc, corporaate social media, facebook, FedEx, Greenpeace, Jeremiah Owyang, journalism, Julie Posetti, Katie Jacobs Stanton, Katie Stanton, ketchum, Laura Kuenssberg, london calling twitter, MediaCom, mobile and social, monitoring tools, Nestle, peer advocacy, social crm, social media, social media marketing, social media monitoring, social search, twitter, twitter London, twitter London Calling, twitter London HQ, WOMMA | Comments (5)

Bonfires & Fireworks – Daren Rubins of PHD compares social media with bonfires

In this week’s Campaign Magazine, there is a good review of the recent Haymarket Brand Media and News International Big Digital Debate – held on 19th November in London. I can’t find the copy online, as it is a “promotion” in the magazine, but one comment by Daren Rubins who is the Managing Director of [...]

By Andrew Grill | Posted December 7, 2010 in social media | Tagged 19 november, advertising, advertising.communites, agencies, Alex Hole, big digital debate, Bonfire, bonfires and fireworks, Burger King, clients, community, Daren Rubins, David Hilton, facebook, Firework, Grant Millar, haymarket media, media owners, Media Square, News International, phd, Roger Parry, Sarah Power, social media, Sony Ericsson, Stephen Haines, traditional agency, traditional media, Vizeum, YouGiv | Comments (1)

Will Apple’s iAd fail at the first hurdle in the UK?

I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]

By Andrew Grill | Posted November 25, 2010 in mobile advertising | Tagged 3P's of mobile advertising, Absolute Radio Stefan Bardega, ad serving, apple, iAd, iPad, iphone, iPod, james tagg, MediaCom, MediaCom beyond advertising, New Media Age, nma, Quattro Wireless, renault, social media, Steve Jobs, Theo theodorou, todd tran, UK, UK market, Unilever, US | Comments (3)

FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

By Andrew Grill | Posted November 22, 2010 in social media | Tagged Allstate, American Lung Association, Assessing, AT&T, bausch & Lomb, booz & co, Cargill, CDW, charles schwab, Chase, Chevron, cisco, Collaborating, dow, Duke Energy, electrolux, Experimenting, facebook, federal express, fedex and ketchum, fexed, Ford, FPL, GE, GM<Ingersoll Rand, Hallmark Cards, Home Depot, Honeywell, IBM, Iridium, ketchum, KPN, Kraft, leadership, Leo Burnett, Listening, mars, metlife, Nichelin, Office Depot, p&g, Pactiv, participation, Pepsi, philips, PNC, Popeyes, Reclaiming, Refining, renault, Sears, Shell, social media, social media best practice, social media leadership, social media report, Southwest Airlines, Standard & Poors, Staples, Strategy & Planning, Symantec, Tellabs, twitter, United, youtube | Comments (4)

Do we need influencers or advocates?

Good question. Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick with those who are already advocates for our brand. Michael Brito, Vice President of Social Media, for Edelman Digital and 3 [...]

By Andrew Grill | Posted November 1, 2010 in influence, social media | Tagged @vodafoneUK, advocate, advocates, celebrities, Edelman, facebook, influencers, innfluencer, Michael Briro, social intelligence, social media, social media monitoring, social media today, sure signal, suresignal, trust barometer, twitter, vodafone | Comments (6)

Top PR tips for getting your release covered by bloggers

As a regular and long standing blogger in the social, mobile, advertising, tech and digital marketing spaces, I regularly receive approaches from PR companies hoping to promote a client’s release. I receive between 1 and 5 per week depending what is going on in the market. To save my time, and the poor PR’s time, [...]

By Andrew Grill | Posted October 29, 2010 in blogs, social media | Tagged advertising, blogger outreach, blogger relations, blogging, blogs, digital marketing, mobile, pr release, pr tips, press release, public relations, social, social media, tech | Comments (8)

The RapLeaf backlash proves consumers still do not trust advertisers with their data

Update: 20 November 2010: Over 3 weeks have passed since I started the $100 RapLeaf experiment – still no word from Rapleaf….and don’t expect to hear from them. Over the last few days, there has been a lot of discussion about a new service called RapLeaf. I first came across the service some months ago [...]

By Andrew Grill | Posted October 26, 2010 in privacy, Social Intelligence | Tagged direct mail, firehose, lifestream, mailshot, marketing, online, permission, preference, privacy, rap leaf, RapLeaf, RapLeaf experiment, relevance, security, social itelligence, social media, The $100 RapLeaf experiment, The White Company, tracking, vodafone | Comments (1)

Forming, storming, norming & performing – a good way to describe social media community behaviour

Any MBA student will no doubt remember being taught the model of group development, first proposed by Bruce Tuckman in 1965 that talks about how new teams go through four initial stages of development. Forming: In the first stages of team building, the forming of the team takes place. The individual’s behavior is driven by a desire to [...]

By Andrew Grill | Posted October 15, 2010 in social media | Tagged Bruce Tuckman, forming, forming storming norming performing, group development, group development theory, group theory, mba, norming, performing, social media, social media theory, storming | Comments (1)

Suitably Social: How FMCG brands can best use social media to engage with customers

MBA student Randall Helms (@sonicrampage) got in touch to let me know about his MBA dissertation for the University of Edinburgh Business School titled Suitably Social: How FCMG Brands Can Best Use Social for Engaging with their Customers. I’ve had a quick read and it is a solid piece of work – so I am more than [...]

By Andrew Grill | Posted October 14, 2010 in social media | Tagged Brett Keintz, business school, Canvas Perspective, customer engagement, Dan Calladine, Danone, Dave Chaffey, Dave Hompe, FMCG, General Mills, Groupon IsoBar, ihg, Illegal Jack's, International Hotels Group, iPlatform, Joshua March, Leslie McGibbon, Lindsay Keith, Mars Cadbury, mba research, Muhammad Karim, Randall Helms, Reckitt Benckiser, Richard Acton, Rohit Jindal, Ryvita, Simon Collister, Smart Insights, SMV Group, social media, social media research, Starcom MediaVest, suitably social, Tim Murphy, Tom Denyard, Unilever, University of Edinburgh, Wade Eagar, we are social | Comments (4)

Does your company or agency need to hire a “social media expert”?

I am regularly introduced as a “social media expert” which is on one hand incredibly flattering, but on the other totally incorrect and inappropriate. When introduced as such before I speak at conferences around the world, I always stop and interrupt the conference chair and correct them. I am a practitioner I protest…I actually do [...]

By Andrew Grill | Posted October 14, 2010 in advertising, social media | Tagged agency, Ben Ayres, Carat, itv, Matt Morrison, Mazi, mediaczar, ogilvy, optus, practitioner, SMEG, social media, social media echo chamber, social media expert, social media expert guru, social media guru, Starcom MediaVest, telstra | Comments (7)

[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

By Andrew Grill | Posted October 12, 2010 in research, social media | Tagged adam lewis, blogs, facebook, GWI research, immediate future, incentive, internet retailing conference, ocial shopping, onlien shopping, online, online buying habits, online shopping habits, recommendation, retail, shopping, social media, social networks, social shopper, survey, twitter | Comments (1)

Do it yourself social media monitoring – not for the faint hearted or the IT department

For the second time in as many months, a potential client has informed me that “the internal IT team are developing and evaluating their own home-grown social media monitoring platform”. This either points to the fact that the entire social media monitoring industry has failed, or the IT departments think they can build a better/faster/cheaper [...]

By Andrew Grill | Posted October 10, 2010 in social media | Tagged @andrewgrill, actionable insight, adtech, automated sentiment, coverage, crorporate, data capture, diy, do it yourself, facebook, indoor coverage, insight, iphone, market research, orange, sentiment, Shiva Rajarman, social media, social media monitoring, twitter, twitter.facebook, visible intelligence, visible technologies, vodafone, workflow | Comments (22)

Top 5 Foursquare tips for business

If you are looking for ways to increase footfall, drive customer loyalty and attract those hard to find early adopters into your store what can you do? Top 5 Foursquare tips for Business 1. Sign yourself up to foursquare at http://foursquare.com/signup and start using the service to understand the dynamics and how other people use it. [...]

By Andrew Grill | Posted October 3, 2010 in foursquare, social media | Tagged 4sq tips, business, foursquare, foursquare tips, social media, tips | Comments (4)

Foursquare and what it means for your business – an introduction

I wrote this article for a leading Australian business magazine, but I thought it worth sharing here also. If you know all about Foursquare already then there is no need to read this post! It does however contain some “top tips” towards the end of the piece. The first question many of you may be asking [...]

By Andrew Grill | Posted September 22, 2010 in social media | Tagged 4sq, adelaide, australia, business, check-in, checkin, facebookk, foursqauare, Foursquare Mayor, Foursquare Mayor offer, Foursquare offer, mayor, melbourne, PR, press, social media, sxsw, sydney, twitter | Comments (2)

The new Telegraph iPad app and why reach and frequency is dead on mobile

I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]

By Andrew Grill | Posted September 21, 2010 in advertising, iPad | Tagged audi, australian, australian ipad app, frequency, iPad, mobile, mobile advertising, reach, relevance, social media, telegraph, telegraph app, Tigerspike | Comments (3)

World Population Rankings – Facebook at #3, Twitter at #7

I’m still trying to understand the source of these figures, but thought it worth a quick post as this simple rankings table turned up in my Twitter stream this morning via @dorando. I’ve done a quick audit of these numbers using Wikipedia and they don’t exactly stack up but it is amazing to compare the populations [...]

By Andrew Grill | Posted September 8, 2010 in social media | Tagged @dorando, census, facebook, global, myspace, population, rankings, social media, social networks, twitter, world | Comments (0)

The 2010 Australian Twitter Election

I landed in Sydney at 5:30am on Saturday from London and by the time I had arrived at the hotel and checked in, the TV channels were buzzing with the news that the Prime Minister, Julia Gillard was about to call a Federal Election. All of the commentators were calling this the “twitter election” as apparently [...]

By Andrew Grill | Posted July 18, 2010 in social networking | Tagged #ausvotes, ABC news 24, AEC, AEC website, August 21, australia, Australia House, australian election, australian election postal vote, channel 7, channel 9, dfat, election, Electoral Commission, expat Australian, High Commission, how to vote in the Australian 2010 election, Julia Gillard, Liberals, politics, postal vote, postal vote form, Prime Minister, Sky News, social media, social networking, Tony Abbott, twitter, twitter election, UK postal vote, voting from the uk, voting in the australian election, voting overseas | Comments (11)

Going beyond the social media buzz conference July 14th in London

On July 14th between 4-6pm Visible Technologies is sponsoring an event at the IAB in London looking at the “buzz about the social media buzz”. The team at brand-e.biz has assembled a fantastic line-up including Chris Clarke, Global Chief Creative Officer, LBi on leveraging social media for the Conservative Party Robin Grant of We Are [...]

By Andrew Grill | Posted June 21, 2010 in social media | Tagged andrew grill, beyond the buzz, buzz monitoring, Chris Clarke, Claudio Branno, Conservative Party, Eurostar, FreshNetworks, IAB, IAB.brand-e.biz, Jimmy Choo, Jummy Choo Trainer Hunt, Kindred, LBi, london conferences, mashable, Matt Rhodes, Paul Armstrong, Robin Grant, social media, social media buzz, social media monitoring, socialtouchpoints, the buzz about the social media buzz, The Viral Factory, thinktank, visible technologies, we are social | Comments (0)

When an “interruption in transmission” = an own goal by ITV and what it means for the future of advertising

By now everyone knows that news that on the weekend, the ITV High Definition (HD) channel missed the first goal scored by England due to an “interruption”. it was actually an ad. While many people have (rightly) beaten up ITV and their commercial approach, the incident points more towards how things will look “beyond advertising” [...]

By Andrew Grill | Posted June 15, 2010 in social media | Tagged advertising.the future of advertising, beyond advertising, England World Cup, hd, itv, ITV blunder, ITV HD, ITV own goal, just like real life, mobile, peer advocacy, social media, tv advertising, world cup | Comments (1)

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]

By Andrew Grill | Posted March 13, 2010 in mobile, social media | Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare | Comments (53)

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