Gigafone and Xtract partner to create a superior mobile marketing platform

 In advertising

Full disclosure: Gigafone are one of my clients.  I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone.  Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving.

Knowing that thought leaders Alan Moore and Jouko Ahvenainen are involved at Xtract means that we can expect some real innovation in this area.   Alan and Jouko’s new book Social Media Marketing will be launched at Mobile World Congress – a must read in this emerging space.

Full details in the release below.

London: February 12th, 2009 – Gigafone, the leading mobile marketing solutions group, has announced that it has formed a partnership with Xtract, leader in social intelligence solutions for online and mobile applications, to provide a targeted and comprehensive mobile marketing platform for mobile operators, publishers, agencies and advertisers.  Gigafone will utilise Xtract’s unique Social Links solution to provide marketers with a better view of whom, how and when their marketing is being consumed and to track campaign performance.

The new partnership promises to revolutionise the way advertisers traditionally target audiences. Xtract’s Social Links application identifies the social network structures within the customer base and finds the most influential people for marketers to target.  When incorporated into Gigafone’s targeted mobile marketing solution, where consumers can choose the type of ads they want to receive in return for incentives such as discount vouchers or free mobile minutes, the result is a completely new level of customer experience and a tangible tool for increasing the effectiveness of targeted marketing activities and measuring return on investment.

Jouko Ahvenainen, vice president and co-founder of Xtract, said: “We wanted a partner that offered a solution that overcomes the last mile delivery problem of mobile marketing. Mobile marketing simply falls short at the last mile without the ability to capture user preferences and profiles in an engaging way. Gigafone’s full service mobile marketing solution fulfils this need and its established links in the mobile advertising ecosystem places us in a great position to take this proposition to market.”

Gregory Khaldey, President of Gigafone commented: “Xtract’s powerful offering greatly enhances our mobile marketing solution. Operators and marketers have been demanding clear metrics on advertising campaigns along with the ability to ‘add social’ to the mix for some time now. Our partnership with Xtract delivers on this and will provide real benefits to mobile operators and advertisers who are now able to evaluate return on investment and optimise future campaigns.”

Both Gigafone and Xtract will be exhibiting at the Mobile World Congress in Barcelona (Gigafone at stand AV 16 and Xtract at IZ31 in Hall 7) from February 16 – 19.

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About Gigafone
Gigafone, the mobile marketing solutions group, enables operators to monetise mobile marketing.

Gigafone’s RingMate platform enables operators to deliver targeted mobile content to end users on an opt-in basis. Ads are non intrusive and are displayed on the mobile screen when a voice call, text or multimedia message is received.

Gigafone employs more than 100 mobile technology and marketing experts around the world with offices in Russia, Asia-Pacific and Europe. It is a member of the Mobile Marketing Association and an Associate Member of GSMA.

For further information, please see: .

About Xtract
Xtract refines social interaction, behaviour and demographic data to create accurate 3D user profiles. These profiles for the first time utilise data as a dynamic tool in the day-to-day marketing for effective and intelligent targeting of marketing campaigns and advertising. Xtract’s Social Links is an automated, self-learning solution capable of analysing billions of mobile transactions with easy to use and actionable tools for operators to define accurate target groups for their marketing campaigns.
For further information, please see:

Clodagh Boyle / Ruth Jones
Rainier PR
Tel: +44 20 7494 6570

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