Top 50 Australian marketing blogs 2009

 In blogs

Brad Howarth, writing for B&T Magazine in Australia has published a “Top 50 Australian marketing blogs” list.  Each year B&T look at the blogosphere in Australia and anoint their top 50.  This is their definitive list for 2009 and comes from the work of Julian Cole at  Interesting that a mobile blog scrapes in at number 10.

B&T claim to be “Australia’s highest-circulating advertising, marketing and media magazine” – which is probably true,

The top 10 are listed below and the rest can be found at the B&T website.

01. Bannerblog

These guys are getting rather good at the blogging game. Retaining top-spot from the list B&T published in 2008 are Bannerblog creators Ashley Ringrose of Soap Creative and Ashadi Hopper of RMG Connect. Launched in 2005 to showcase online banner ads, it continues to go from strength to strength.


Canberra-based Stephen Collins is the man behind this blog. His stated intention is “to help individuals, brands and organisations understand their clients, stakeholders and people by working with them on listening, engaging and being human.”

03. Servant of Chaos

With a background in marketing and publishing, Sydney-based Gavin Heaton slips back one spot from the 2008 list into third. Heaton says he’s focused – among other things – on the scripting and crafting of brand stories. Well worth a look for content on branding, digital strategy and social media.

04. Inspiration Room Daily

Part of The Inspiration Room – a site that “through the use of world-leading visual search technology offers members a unique platform to display, search and filter creative work” – the daily’blog is authored by the Gold Coast’s Duncan Macleod.

05. Mumbrella

Founded at the turn of the year by former B&T editor Tim Burrowes, Mumbrella came out of the traps fast with a mix of news, opinion and diary sections. The site looks to have a met a pent-up demand for conversation around big topics for those in and around the social media community.

06. Marketing Magazine

Leaving its bigger rivals from the B2B publishing world in the dust is the blog from Marketing Magazine. The site has leapt a whopping 14 places since the last time B&T published it Top 50 Bloggers list back in October 2008, so hats off to these guys for making up so much ground.

07. Laurel Papworth

Slipping back from 4th spot in our 2008 list, Papworth is among the most active, prolific and outspoken bloggers in the Australian social media community. Her blog, which also made it in to AdAge’s recent Power 150 list, is focused on “the business of being social”.

08. Young PR

With the stated intent of discussing issues affecting PR students and new practitioners to the industry, the blog is authored by the eponymous Paul Young. It slides back from the heady heights of third position versus our 2008 list.

09. Adspace Pioneers

Digital strategist at The Population, Julian Cole has been running this blog since his university days. Well written and very collaborative in tone, there’s the odd bit of activist-type activity on here too. Earlier this year, Cole hijacked an online Samboy Crisps competition to raise funds for the bushfire appeal.

10. London Calling (hey that’s us!)

A new entrant to the top-10, author Andrew Grill is focusing on mobile advertising here. With a mix of stories from overseas and his own views and theories on related events, Grill’s blog could continue to go from strength to strength as marketers’ attention increasingly turns to mobile.


The Population Top 50 Australian Marketing Blogs are scored out of 50 with scores out of 10 given in five categories. A subjective mark is given for how thought provoking the content is, how often the site is updated and how much insight the authors provides into the field of marketing.

Google Page Rank, Alexa Traffic Rank, and a list of the number of unique blogs that link into that website and the number of posts that have cited that website in a post are also calculated with a score given out of 10.

And before anyone complains, London Calling (that’s us) is run by an expat Aussie in London who still has his finger firmly on the pulse of what is happening in the Australian market.  We’re thrilled to be on this list and hope you enjoy reading the posts here.

Why not follow me on twitter @andrewgrill


Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.