This week has been a big week for the iPad. Not only did Steve Jobs launch the iPad2 on March 2nd, there has been a lot of discussion in the UK about iPadvertising as well as how iPad publishers are being treated by Apple. Image credit: Reuters. I first used the term “iPadvertising” on my [...]
By Andrew Grill
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Posted March 4, 2011
in iPad
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Tagged 30% apple cut, apple, brands, econsultancy, Forrester, Forrester iPad, Forrester ipad2, FT ipad, FT iPad app, iAd2, impedence, iPad, ipad advertising, ipad2, ipadvertissing, mobile ads, mobile advertising, mobile operators, New Media Age, nma, premium rate SMS, Project magazine, PRSMS, publisher, Quattro Wireless, Sean King, Seven publishing, Steve Jobs, TV-Radio-Outdoor-Web-Mobile-iPad-Social, Virgin Project, walled garden
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I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]
By Andrew Grill
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Posted November 25, 2010
in mobile advertising
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Tagged 3P's of mobile advertising, Absolute Radio Stefan Bardega, ad serving, apple, iAd, iPad, iphone, iPod, james tagg, MediaCom, MediaCom beyond advertising, New Media Age, nma, Quattro Wireless, renault, social media, Steve Jobs, Theo theodorou, todd tran, UK, UK market, Unilever, US
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This coming Friday, 9th July 2010 Reputation Online will be hosting an event at the London Hesperia hotel in Victoria titled “Navigating the online monitoring jungle“. Having recently presented to an agency who said they had “shortlisted” 12 other monitoring companies, I know that this will be of great interest to those who want to start on [...]
By Andrew Grill
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Posted July 7, 2010
in social media
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Tagged @andrewgrill, @cosmond, @joodoo9, andrew grill, brandwatch, fresh networks, giles palmer, google alerts, Navigating the online monitoring jungle palmer, nma, nma live, reputation online, sponsored by visible technologies, trucast, trupulse, truvoice, tweetdeck, vikki chowney, visible technologies
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I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO. According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google. Somo, which currently employs nine staff, will [...]
By Andrew Grill
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Posted June 12, 2009
in advertising
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Tagged Alex Farber, Carl Uminski, full-service mobile advertising agency, mobile, mobile advertising, mobile agency, mobile campaigns, mobile marketing, New Media Age, Nick Hynes, nma, Simon Edelstyn, SOMO, somoagency, somoagency.com
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According to a report in New Media Age, mobile internet usage has grown by 4% in Europe. According to the Forrester report, some 24% of Europeans regularly access the internet on their mobile phones. The research found mobile internet use increased over the past year, from 20%, and found the growth in take up increased [...]
By Andrew Grill
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Posted May 26, 2009
in mobile internet
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Tagged 3G, 4% mobile web growth, apple, barriers to growth, browsing, data roaming, Forrester, Forrester resrearch, hsdpa, iphone, mobile advertising, mobile internet pricing, mobile web, New Media Age, nma, sponsored informaton, Thomas Husson, unlimited data, vodafone
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Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age. Wednesday, 15 April 2009 In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting [...]
By Andrew Grill
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Posted April 15, 2009
in advertising
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Tagged Alex Farber, Dragon's Den, IAB, IAB mobile, innovation award, Jon Mew, mobile advertising, mobile innovation, mobile innovation award, New Media Age, nma, orange, Orange UK, Steve Ricketts
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While not strictly mobile advertising, I noted recently in the UK papers that the Newspaper Marketing Agency is running a campaign called “newspapers deliver”. It is another example of the “advertising in a downturn” approach, also used to good effect by the FT recently. They have modified some iconic newspaper campaigns to stress that newspaper advertising [...]
