Presented here are photos from the Bletchley Park summer party held on August 4th. Sponsored by Google and organised by @dr_black it was a great afternoon, raising over £10,000 for the Museum, and even Jeremy Paxman from the BBC turned up! We also were fortunate enough to have a tour of the museum. Read the [...]
By Andrew Grill
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Posted August 4, 2011
in social media
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Tagged #bparty, bletchley, bletchley museum, Bletchley park, bombe machine, Dr_Black, enigma, google, Keremy Paxman, Peter Barron
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I’m so glad that in 2011 search engine technology has advanced so far…. I am not for sale. Is this the best we can do in 2011?
I’m a big fan of outdoor advertising (hey I even used it to propose to my now wife in Sydney back in 2004 using 3 Vespa scooters towing signs each spelling out marry-me-Samantha and following her around Sydney during her morning walk to the harbour bridge). As recent visitors to the Royal wedding would have [...]
By Andrew Grill
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Posted May 5, 2011
in advertising
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Tagged advertising, bacardi, bacardi facebook, bacardi status update, Clear Channel, google, google voice search, great outdoor campaigns, Havas media, JCDecaux, london, london underground, look media, mobile, mobile advertising, ocean outdoor, ooh, out of home, outdoor, propoal, royal wedding.london visitors, scooter proposal, social, social media agency, socialyse, vespa proposal sydney, wedding proposal, Westfield, Westfield London
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I was honoured to be asked to present a keynote at this year’s Online Marketing Conference & Exhibition held at the East Midlands Conference Centre, within the University of Nottingham’s campus. This post has been composed and published on the train back from Nottingham to London (thanks to East Midlands Trains free WiFi). The event [...]
By Andrew Grill
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Posted March 21, 2011
in social media
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Tagged #omce2012, about.com, AT&TNottingahm, backtweets, conference, DK, east midlands conference centre, emcc, flickr, Getclicky, gogle alerts, google, google profile, Graham Jones, grahamjones, iPad, klout, left prefrontal cortex, managefilter, mediasnackers, mobile, peerindex, prefontal cortex, slideshare, social, social media, social networking, Tippex, tweetdeck, University of Nottingham, url shortener, visible intelligence, visible technologies
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I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress. You can watch his 30 minute speech online, where “registration” (for spam collection) is required but it is free. Dick said that [...]
By Andrew Grill
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Posted February 15, 2011
in mobile advertising
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Tagged Addicted to connectivity, apple, barcelona, dell streak, Deloite report, Deloitte, Deloitte Addicted to connectivity, Dick Costolo, dickc, econsultancy, Galaxy tablet, google, iads, iPad, ipad-vertising, ipadvertising, main screen, mobile advertising, mobile world congress, Motorola Xoom, MWC11, Perspectives on the global mobile consumer, Samsung Galaxy, second screen, Seeker Wireles, techcrunch, Twitter CEO
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John Wren, chief executive of Omnicom was quoted recently in the FT saying that the advertising group planned to introduce a technical education programme for all its 63,000 employees to teach them the ways of Google, Facebook and other online media. According the the FT, Omnicom is to accelerate its push into digital media and [...]
By Andrew Grill
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Posted December 30, 2010
in advertising, social media
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Tagged digital training, financial times, FT, Global Counsel, google, John Wren, Martin Sorrell, Obama, Omicom, Omnicom, Omnicom Media Group, Peter Mandelson, Sir Martin Sorrell, tim bradshaw, wpp
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Following on from my recent post about trends to watch in 2011 (now apparently to be called 2K11), thought I would post about a site worth watching in 2011. I first came across about.me from a link on a person’s twitter bio that directed me to a profile at the site. The simplicity of about.me [...]
By Andrew Grill
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Posted December 21, 2010
in social footprint, social media
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Tagged 2011, 2K11, about, about me, aboutme, aggregation, analytics, aol, AOL acquires about.me, custom profile, dashboard, digital footprint, early adopter, facebook, faebook, flavors, flavors.me, flickr, google, linkedin, name search, one to watch, personal analytics dashboard, personal branding, reputation management, seo, slideshare, social brand, social branding, social footprint, social profile aggregation, trends 2011, twitter, twitter bio
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I met with Peter Sive, MD of Catalysis Communications last week and he shared with me an interesting story about his 14 year old daughter Alex that I thought was worth repeating. Apparently his daughter is into blogging about fashion and like me, she watches the statistics on the site closely to see what content [...]
By Andrew Grill
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Posted December 18, 2010
in blogging
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Tagged adwords, Alex Sive, alexandemilystyle, as sense, author, blogger, blogging, Catalysis Communications, clicky, get clicky, google, google adsense, keywords, paper round, peter sive, pockeyt money, seo, statistics, website
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Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over. Now that she is on Foursquare and other [...]
By Andrew Grill
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Posted March 13, 2010
in mobile, social media
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Tagged 4sq, @andrewgrill, @aplusk, @janole, @mrskutcher, Aston Kutcher, badges, barista, barista badge, best symbian foursquare app, brightkite, check-in, Debenhams, Debenhams foursquare offer, Demi Moore, facebook, four square, foursquare, foursquare 101, foursquare advertising, foursquare business model, foursquare celebrities, foursquare currency, foursquare Demi Moore, foursquare local offer, foursquare social currency, google, gps, gravity, lba, lbs, location, location advertising, location based advertising, location based services, location based social, mayor currency, Nokia, rummble, seeker wireless, social currency, social media, social media advertising, social networks, starbucks, starbucks foursquare, sxsw, sxsw09, symbian foursquare app, twitter, what is foursquare
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ad:tech London 2009 set to address best practice for mobile marketers looking to interact directly with consumers through their phone. London – 17 September 2009: Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of [...]
By Andrew Grill
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Posted September 17, 2009
in mobile marketing
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Tagged ad tech, ad tech london, ad:tech London, adtech, advertising, agency buyers, akqa, brands, Contagious Magazine, dan rosen, Emily Hare, google, Grey London, gsma, Henry Stevens, James Easterbrook, James Parton, Jon Willams, london ad show, london marketing conference, mobile, mobile marketing, mobile marketing show, My Agency, o2, Robert Hamilton
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I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months. As an example of the MMA “drinking their own champagne” (I like this expression so much [...]
By Andrew Grill
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Posted September 16, 2009
in mobile
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Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB
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John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising” I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John. His byline for the article is “The real value [...]
By Andrew Grill
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Posted May 4, 2009
in advertising
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Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership
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A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile). The campaign is being seeded across mobile sites – you can see the call to [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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Today Google has finally announced that their street view service has launched in the UK. Image credit: screenshot from Google maps As reported on the Brand Republic website: LONDON – Google has launched its Street View service in the UK which offers ground level pictures of streets in 25 cities including London, Belfast, Cardiff, Manchester [...]
By Andrew Grill
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Posted March 19, 2009
in google
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Tagged google, google street view, google streetview, lbs, location, maps, street level photography, street view, street view uk, stret view UK
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This week’s Carnival of the Mobilists is over at Vision Mobile. This week , the Carnival sees a truly diverse amount of topics keeping bloggers busy from App Stores to Net Neutrality and Voice. Some great posts this week so head over to the Vision Mobile blog for a great read.
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising, app stores, behavioural targeting, Carnival 165, carnival of the mobilists, google, mobile, net neutrality, vision mobile, voice
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Recently, Google announced that they will start “behavioural targeting” for web searches. From their announcement: We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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UPDATE: March 6 2009 – since finishing this article last night, my twitter theory about breaking news and the power of twitter search has been once again proven correct. At 09:57 GMT this morning, one of my Melbourne twitter friends @emilyfreeman tweeted “did the earth just move? Seriously??”. This article was also published by Digital-Media magazine in [...]
By Andrew Grill
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Posted March 6, 2009
in twitter
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Tagged @andrewgrill, ad age, breaking news, dabr, eric schmidt, eureka moment, google, local search, local social search, melbourne earthquake, mobile advertising, mobile social, mobile social networking, mobile social search, twitter, twitter news, twitter search
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With the flurry of announcements about application stores at Mobile World Congress in Barcelona recently, it got me thinking… At what point does an application store from Apple, Nokia or a mobile operator simply become another walled garden? Let’s check for the signs that app stores are really just a new type of walled garden: [...]
By Andrew Grill
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Posted February 28, 2009
in app store
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Tagged android, Android market, ap store, app store, apple, application store, carrier deck, epoceware, google, iphone, mobile applications, Nokia, o2, operator deck, operator portal, orange, Ovi, symbian, vodafone, walled gardens
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I’m delighted to see Google launch their Latitude product, as I have been saying for some time privately as well as during my numerous presentations on location and location advertising that this would be the next step for Google mobile maps (GMM). As Google have the monopoly on worldwide automated location determination (via their GMM [...]
By Andrew Grill
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Posted February 5, 2009
in location
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Tagged blogloc, fireeagle, gmm, google, Google latitude, google mobile maps, lba, lbs, locatik, location based services, location sharing, Mapmytracks, mobile advertising, mobile location, nokia maps, Palringo, Puskaradio, social networking
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Over at the official Google mobile blog, I saw this very funny short video that shows how the mobile devices team choose devices for testing and which ones they will develop mobile applications for. Apparently they have over 800 phones for testing! Quoting from their blog: “We’ve put together a video that gives you a behind-the-scenes [...]
UPDATE: According to a tweet from Jouko Ahvenainen, this is the first review of the book. I was fortunate enough to be sent an advance review copy of an excellent new book from Futuretext titled “Social Media Marketing”. The subheading reads “How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in [...]
By Andrew Grill
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Posted December 28, 2008
in social media
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Tagged acquisition alpha, Ajit Jaokar, Alan Moore, alpha, alpha aquirers, alpha churners, alpha users, Brian Jacobs, churn alpha, communities dominate brands, cost per relevant audience, CPRA, customer ownership, digital footprints, futuretext, google, Jouko Ahvenainen, knowing the customer, mobile, mobile advertising, mobile social networking, owning the customer, permission marketing, product alpha, social insight, social media, Social Media Marketigng, Xtract
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On Thursday 27th November, around 40 location developers attended the first London Geo/Mobile Developers Meetup at Google HQ in London. Given my nearly 4 years working with some of the world’s location pioneers at Seeker Wireless, I feel quite qualified to tackle the subject of location and in particular location based advertising. First up was [...]
By Andrew Grill
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Posted November 28, 2008
in location
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Tagged cloudmade, fire eagle, Gary Gale, geo, geo meetup, google, lbs, location, location based advertising, mobile advertising, Nick Black, Open Street Map, slideshare, yahoo
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One of the things I really like about the wordpress theme by Futurosity that I use on the site is the front page post monitor that shows which days of the month I have blogged. The downside though is that if I don’t post very often in a given month it is pretty obvious! Well [...]
By Andrew Grill
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Posted November 26, 2008
in conference
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Tagged conference, Estonia, FOM, future of mobile, google, IIR, innovation, location, mobile, mobile advertising, mobile content
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I’ve been invited to speak at the first London Geo/Mobile Developers Meetup next Thursday 27th November – hosted by Google at their offices in Victoria. Christopher Osborne has put together an exciting program for the first event with three exciting presenters: Yahoo Fire Eagle – Gary Gale (Yahoo! Geo Technologies) CloudMade/Open Street Map – Nick Black [...]
By Andrew Grill
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Posted November 19, 2008
in location
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Tagged cloudmade, Developers Meetup, Gary Gale, Geo Mobile, google, lba, lbs, location, location based services, london, Nick Black, november 27, Open Street Map, yahoo
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On Wednesday 24th September, I was among the presenters invited to speak at the British Computer Society’s evening on Mobile Location Based Services in London. The event was organised by the British Computer Society, North London Branch, in association with the BCS Geospatial Specialist Group. I was joined by Justin Davies from NinetyTen, and Gary [...]
By Andrew Grill
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Posted September 25, 2008
in conference
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Tagged bcs, british computer society, buddyping, geoblog, google, lbs, location, maps, vodafone receiver article, yahoo, zone detection
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The next mashup* Event is quite timely given the recent Android / T-Mobile / G1 phone launch. Tony Fish, Simon Grice and the mashup* crew do a great job in planning and staging these events. I first became involved when invited to chair the location panel at Being-Digital in June. If you are in London on [...]
By Andrew Grill
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Posted September 23, 2008
in android
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Tagged android, bbh, g-1 phone, g1, google, google g1, mash up, mashup, mma, Nokia, Stephen Upstone, symbian, Tim Raby, Tom Hume
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Over at MobiAd news, Jim Cook alerted me to an interview with Google’s CEO, Eric Schmidt where he was recently interviewed on CNBC’s Mad Money with Jim Cramer. Jim has a very good analysis of the interview so I won’t repeat it here, apart from this quote from Eric below: “We can make more money in [...]
It was only going to be a matter of time until sponsored Google mobile maps results would appear. Today when I was seaching for the Waldorf Hotel in London, the actual location was identified by a Hilton logo on my Google mobile maps screen (it was clearly identified as a sponsored link) and the results page also [...]
Google appear to be the front runners at the moment – is their lead assailable? With Google’s current domination of the maps space thanks to Google Maps, and their recent upgrade of mobile maps to include my location, and the rumours circulating that soon they will open up their cell-ID database API to third parties [...]
By Andrew Grill
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Posted August 8, 2008
in location
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Tagged cell-ID, google, gps, location, maps, mashup, mobile, mobile advertising, my location, Nokia, zagme
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Taptu is a search engine for your mobile phone. Starting with music and fact-finding, they offer a load of content to help you find what you need quickly on your mobile. Last week I had the pleasure of meeting Steve Ives, CEO of Taptu and Christophe Hocquet from Moblr, who are using Taptu to power their [...]
By Andrew Grill
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Posted July 21, 2008
in search
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Tagged Christophe Hocquet, google, mobile, mobile search, mobile social networking, moblr, search, steve ives, taptu, Vero Pepperrell
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