The MMA are totally embracing mobile for London event

 In mobile

I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months.

As an example of the MMA “drinking their own champagne” (I like this expression so much better than “eating your own dog food”), the next Brands and Agencies briefing to be held on Thursday 17th September in London has been an all mobile affair.

To sign up to the event, you needed to send “MMA” followed by your name and company to a shortcode, and your registration was confirmed by text.  A few days ago I received a text reminder directing me to – a mobile site about the event.

As Aleksandr Orlov from would say “simples!”.

A bit more about the event is below – it is now sold out but if you follow me on twitter @andrewgrill or the hashtag #mma09 then you can keep up with the event.

The Mobile Marketing Association in conjunction with media partners, The Guardian, are proud to announce the second Brand & Agency Briefing  this year which will give you an opportunity to hear directly from other leading brands and agency thinkers on how they are using the mobile channel today and what they plan to do next.

There will be no sales pitches, no technical presentations and no jargon.

Just a real opportunity to hear from your peers about what has worked for them in mobile and what they plan to do next. The briefing will be held at BAFTA in Piccadilly on Thursday September 17th and we are delighted to announce that the speakers will be;

  • Kees Mulder, EMEA Marketing Director and Vice President Kodak

  • Paul Taylor, Mobile Strategist & Planner, COI

  • Mike Parsons, Managing Director, Tribal DDB

The briefing starts at 6.30pm and the drinks reception at 7.45pm. We are limited to 200 places so if you are interested in attending then please rsvp by texting “MMA” followed by your name and company ( e.g. ‘MMA John Smith BrandX’) to 88080. The last event was oversubscribed so please text in as soon as you can to avoid disappointment.


Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.