John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising” I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John. His byline for the article is “The real value [...]
By Andrew Grill
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Posted May 4, 2009
in advertising
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Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership
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Mobile advertising in 40 seconds. This is the shortest presentation I think I have ever given! I ran into Jeb Brilliant outside the Spinvox stand in Barcelona and he pointed his phone at me and said talk! The result is me explaining the Gigafone full screen permission based solution in just 40 seconds. He also [...]
By Andrew Grill
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Posted March 1, 2009
in advertising
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Tagged Gigafone, Jeb Brilliant, Kerry Ritz, mobile advertising, mobile world congress, MWC, Palringo, Rafi Ton, spinvox, Veronica Livshits, video interviews
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One of the industry’s sharpest minds, Peggy Anne Salz from msearchgroove has penned a simply brilliant column that looks at mobile advertising. Her takeaway from the article is republished again below: “Mobile advertising is at a critical juncture. Fortunately, the industry recognizes the need to speak the same language. Now it must begin to tackle [...]
By Andrew Grill
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Posted February 27, 2009
in opinion
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Tagged acision, analyst, Gigafone, mobile advertising, msearchgroove, netsize guide, ogilvy, opinion, Peggy Anne Salz, RCR Wireless, thought leadership
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On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]
By Andrew Grill
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Posted February 16, 2009
in advertising
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Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2
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Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners. The reason I am excited, is that as part of my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely A [...]
By Andrew Grill
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Posted February 16, 2009
in mobile
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Tagged Aditon, barcelona, demographic targeting, Gigafone, Icom Group, Liquid Air Lab, mobile advertising solution, mobile world congress, MWC, Ochre, open digital marketplace, OwnSkin, Palringo, Sponge Group, Vizimo, Xtract, Yodel Digital
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Full disclosure: Gigafone are one of my clients. I am absolutely delighted that the very smart team from Xtract have partnered with Gigafone. Xtract have a seriously smart solution and when plugged into what we’re doing at Gigafone, this should help to move the industry towards what is needed to get mobile advertising really moving. Knowing that thought leaders [...]
By Andrew Grill
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Posted February 12, 2009
in advertising
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Tagged 3D user profiles, advertisers, Alan Moore, analytics, brands, communities dominate brands, cost per relevant audience, Gigafone, Jouko Ahvenainen, measuring mobile campaigns, mobile advertising, mobile marketing platform, mobile metrics, mobile operators, social media, social media marketing, Xtract
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On January 22nd in London, Mobile Europe hosted a roundtable sponsored by Gigafone on mobile advertising. The question for the roundtable hosted by Mobile Europe Editor Keith Dyer was “What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009?” Sounds like a job for Telecoms [...]
By Andrew Grill
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Posted February 6, 2009
in advertising
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Tagged Gigafone, IAB, keith dyer, mobile advertising, nielsen, o2, O2 media, Publicis Dialog, rountable, telecoms hothouse
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London, 05 February 2009: Gigafone, the leading mobile marketing solutions group, today announced that its patented mobile marketing system, RingMate is being showcased in Ogilvy Group UK’s London Innovation Lab, which is designed to explore new ways in which brands can communicate and engage with their customers. RingMate enables brands to deliver engaging, personalised content [...]
By Andrew Grill
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Posted February 5, 2009
in advertising
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Tagged digital lab, Gigafone, Gregory Khaldey, innovation, mobile advertiisng, ogilvy, Ogilvy Group UK, Ogilvy Lab, Ringmate, scott seaborn, UK mobile advertising
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Just a heads up to all London Calling readers. Today I participated in a very lively and interesting roundtable hosted by Mobile Europe Magazine and sponsored by Gigafone on “How to succeed in mobile advertising in 2009″. Held at the funky Wallace Space in St Pancras, I was joined by Editor Keith Dyer and some [...]
By Andrew Grill
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Posted January 22, 2009
in opinion
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Tagged Gigafone, how to succeed in mobile advertising, IAB, james macdonald, Kent Ferguson, Kieron Matthews, mobile advertising, Mobile Europe Magazine, nielsen mobile, o2, publicis, roundtable, Thomas Curwen
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Russian mobile advertising pioneer Gigafone unveiled as sponsor of the world’s biggest global mobile short film festival. 21st January 2009, Moscow Russia: Gigafone, the leading Russian mobile advertising provider, has today announced its sponsorship of the MOFILM Short Film Festival , to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th [...]
I came across an updated Frost and Sullivan report on mobile advertising titled “Ad-based Content and Communications: A Lucrative Avenue for the Mobile Industry”. The report contains a forecast figure for what they believe mobile advertising will be worth in 2012. I’m deliberately not going to quote the figure (because these mobile advertising forecasts keep changing [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to Hugh’s great work). It says so much about the state of mobile advertising, and why the critics still say it is not working. The [...]
By Andrew Grill
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Posted November 12, 2008
in advertising, opinion
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Tagged advertising, best practices, blyk, crm, Gigafone, Hugh MacLeod, loyalty, mobile advertising, permission, preference, privacy, tesco clubcard
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