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Landmark Hotel London > another example of the hospitality industry getting social

This afternoon I had a look at my recent  followers on Twitter in an idle moment (someone once said there are two types of twitter users, those who check their follower count and those that are lying)… I noticed that my newest follower was the famous Landmark Hotel in London (@Landmark_London). Intrigued as to why [...]

Apparently I am foursquare member number 57,637. When did you join?

Team foursquare says I am member number 57,637. I’m wondering outside of the US how this compares to say foursquare users in the UK and Australia? Feel free to leave your comments below, or tweet @andrewgrill and follow me on foursquare via http://lc.tl/4

HISTORY channel teams with Foursquare in London

Hot in the heels of my Foursquare Fatigue post, the HISTORY channel in the UK has launched an initiative with Foursquare to help people uncover 600 historic sites in London. I attended the launch this morning at the tower of London (and in doing so picked up the HISTORY ♥ London badge). Tom Davidson, who [...]

Location Based Offers (LBO) – valid business model or just more L-BS?

Following on from my recent post on “Foursquare fatigue”, and the recent launch of Facebook deals in the the UK, I thought it would be a good time to look at these initiatives, from both the consumer angle as well as the retailer. Anecdotal discussions with a number of retailers as well as consumers point [...]

Top posts and links for 2010

It is always interesting at this time of the year to look back and see what your audience was interested in over the past 12 months. Looking at the statistics for LondonCalling, we can see the top 10 posts for 2010 were 1. First look at the new Vodafone Sure Signal 2. Location Based Advertising [...]

Top 5 Foursquare tips for business

If you are looking for ways to increase footfall, drive customer loyalty and attract those hard to find early adopters into your store what can you do? Top 5 Foursquare tips for Business 1. Sign yourself up to foursquare at http://foursquare.com/signup and start using the service to understand the dynamics and how other people use it. [...]

Foursquare and the opportunity for location based social media

Foursquare seems to be in the news a lot recently, and is starting to exhibit a similar hype curve to that of Twitter. Update 15 March 2010: with one tweet from @mrskutcher (aka Demi Moore) the battle of the location based social media platforms is now over.  Now that she is on Foursquare and other [...]

The 3 P’s of mobile (and social) advertising from Jonathan MacDonald

At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy. Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise [...]