Unilever testing mobile coupons and barcodes
As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of [...]
Welcome to London Calling, the place for mobile thinking. Since 2000 The Actionable Futurist, Andrew Grill has been providing advice, opinion and the latest thinking on all things mobile, digital and the impact on business and society. This blog is an archive of Andrew’s posts relevant to mobile advertising and location based services. To read Andrew’s latest thinking, please head over to his blog at ActionableFuturist.com