Shown below is the video of the talk delivered in Amsterdam to an enthusiastic audience of 400 people at Mobile Monday on 1st June 2009 titled:
“This time…it’s personal. How mobile challenges everything we thought we knew about advertising“.
[arve url=”https://vimeo.com/52995123″ /]
From the website description…
“Andrew, a mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential. Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable. He also shares some mobile secrets…”
I was introduced by Joseph Pine.