sneak peek at upcoming UK mobile advertising survey

 In research

Ahead of the UK mobile advertising conference to be held in London on June 15, where the results of a groundbreaking survey on UK mobile advertising usage will be revealed – we have some interesting stats that have just been released below:

  • 64% of consumers would grant permission to receive mobile advertising if they are incentivised
  • FIVE advertisements per day is the most accepted by consumers
  • 52% of consumers don’t mind listening to a brand message while waiting for someone to pick up the phone
  • 54% of consumers would send an interesting offer they have received to  friends and family

The results from a poll asking “Why has mobile advertising been slow to grow?” have also been released:

  • 29% Cautious brands and agencies
  • 27% Advertising must change for mobile
  • 11% greedy operators
  • 11% other
  • 8% no one wants advertising on their mobile
  • 7% Agency commission structure
  • 6% technical challenges

To attend the conference, you can book online, and by using the discount code lcall09 London Calling readers can claim a discount and pay just £199 plus VAT– which is an excellent deal for a conference of this calibre.

While you are here ...

Did you know that Andrew also speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio at practicticalfutur.ist.

If you enjoyed this blog post you may like other related posts listed below under You may also like ...

To receive future posts you can subscribe via email or RSS, download the android app, or follow me on twitter @andrewgrill.

About 

Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.