At the MMA Mobile Marketing forum today in Budapest, I witnessed a truly excellent presentation from Alexandra Deutsch, Managing Director, Out There Media, and Matthias Grundböeck, Director Residential Marketing, VIPnet. They presented on a new ad-funded model from Croatian operator Vip called “Tomato Plus”. Now while they did not say it on stage, this is [...]
By Andrew Grill
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Posted October 8, 2008
in advertising
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Tagged ad funded model, ad-funded, ad-funded mobile operator, adfund, blyk, blyk model, breaking news, croatia, mma, mobile marketing forum, mobucks, out there media, tomato plus, vip, vipnet
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In this week’s Campaign, there is a quote that could not go unreported. As part of the Economist’s advertorial on inspiration, they interviewed Will Collin (left) who is a founding partner of Naked Communications about “inspiration”. In the Q&A that followed, he was asked “what idea should we be taking more seriously”. In his response (copied below) [...]
By Andrew Grill
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Posted September 29, 2008
in advertising
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Tagged campaign, economist, marketing, mobile advertising, mobile marketing, ogilvy, permission, quote of the week, scott seaborn, Sir Martin Sorrell, will collin, wpp
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Following on from my post and review of a recent Nielsen Mobile report, I read their September 2008 report “Realizing Potential: Overcoming Barriers to the U.S. Mobile Advertising Market” which contains a section outlining what they believe is holding mobile advertising back. I read this part of the report and kept saying “yes, yes yes” back to [...]
By Andrew Grill
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Posted September 22, 2008
in advertising
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Tagged comscore, holding mobile advertising back, m metrics, m:metrics, make mobile easy, mobile advertising, mobile agencies, mobile metrics, mobile success, nielsen mobile
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As reported in New Media Age recently, the team at Yell.com mobile have devised an interesting way to stimulate downloads of their mobile maps application. Back in July, we reported on the updated Yell mobile mapping application. Since then I have tried to get it working on my Nokia E71 (latest Symbian 60 3rd Edition FP1 [...]
By Andrew Grill
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Posted September 22, 2008
in advertising
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Tagged akqa, download, gmm, google mobile maps, location, mobile campaign, moble agency challenge, moile application, navigation, phd, yell mobile
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I picked up some interesting mobile advertising stats via marketingcharts.com from a recent (July 2008) Nielsen mobile study called Critical Mass The Worldwide State of the Mobile Web. Key takeaways from the report included The US, UK and Italy are leaders in mobile internet penetration, with 15.6% of mobile subscribers in the US, 12.9% of subscribers in the UK [...]
Over at MobiAd news, Jim Cook alerted me to an interview with Google’s CEO, Eric Schmidt where he was recently interviewed on CNBC’s Mad Money with Jim Cramer. Jim has a very good analysis of the interview so I won’t repeat it here, apart from this quote from Eric below: “We can make more money in [...]
A Gartner report published today predicts that Mobile Advertising market alone will be worth Over $12 Billion by 2011. Wow – big numbers here. Quoting from the report “Telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile [...]
Following on from my post about ComTel launching SMSPup in Australia, the media kit they sent me included research from 6500 of their opt-in members conducted in August 2008. The results from the survey make interesting reading – and are for the Australian market: • 50% would consider receiving ads to their mobile if they [...]
Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers to save money. Traditional retailers such as Tesco are acutely aware of this phenomenon and are plotting to counter the [...]
By Andrew Grill
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Posted August 25, 2008
in advertising
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Tagged advertising awards, aldi, aldi effect, aldi effect mobile advertising, aldi effect on advertising, cannes lions, consumer spending, context, credit crisis, credit crunch, credit crunch and mobile advertising, economy, mobile advertising, mobile operators, permisison based, profile, q research, recession, relevant, targeted, tesco, Tomi Ahonen
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ComTel Corporation Limited has launched what they claim is Australia’s first advertising subsidised mobile phone service ahead of the anticipated surge in mobile advertising growth down under. The model looks similar to that of Blyk, currently operating in the UK. Update: Jonathan Macdonald (who was instrumental in setting up Blyk in the UK) points out in a comment [...]
The Daily Telegraph newspaper in London has been running a series on the “Britain’s biggest private companies” over the last week or so – covering the top 10 retailers, property, manufacturers, food and drink, transport and leisure, business services, financial services, utilities, and resources companies in Britain. As quoted from the Telegraph website: Many of [...]
By Andrew Grill
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Posted August 22, 2008
in advertising
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Tagged advertising, Bartle Bogle Hegarty, bbh, british airways, daily telegraph, economist, guardian, jordans, media companies, mobile advertising, symbian, telegraph.co.uk, top 10 britain media companies, top 10 list, top ten, uk companies, vodafone
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Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership with Amobee Media Systems, a provider of advertising solutions for mobile phones. Several major brands participated in the project. Orange ran a trial with SMS-embedded ads in Switzerland to leverage the mobile advertising potential in European markets. SMS is probably the most [...]
Jonathan Macdonald recently pointed me to a brilliant post by on permission based advertising by Tomi T Ahonen – someone well respected in this space for among other things his communities dominate brands blog. In Tomi’s posted titled Permission Based is not enough: Understanding mobile advertising from March 20 this year, he argues eloquently that [...]
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising’s Adlndex for Mobile research, conducted by Dynamic Logic. Mobile pre-roll ads, which ran on O2 Active, are “attention grabbing” and increase brand recognition and favorable opinions of advertisers, the [...]
By Andrew Grill
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Posted August 7, 2008
in advertising
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Tagged 4th screen advertising, ad index, advertising content, blyk, dynamic logic, mobile advertising, mobile advertising index, mobile survey, o2, o2 mobile advertising survey results, targeted mobile advertising, uk mobile advertising survey
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Redwood City, Calif.– August 6, 2008 – Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Motorola, Inc. (NYSE: MOT) and Cisco have made investments in the company. These market leaders join the company’s existing investors who also participated in this round – Telefonica (NYSE: TEF), Vodafone (NYSE: VOD), [...]
I’m cross posting this from Jonathan Macdonald’s blog who in turn sourced this from Y Combinator. I’m with Jonathan about number 12 (or soon will be working on this full time – fix advertising and specifically mobile advertising). You can see the original post here and I have re-pasted the list below. 1. Two things are broken: [...]
I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research. I came across this full page O2 ad below. I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh. Reading the small print, it says “When you [...]
By Andrew Grill
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Posted July 20, 2008
in advertising
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Tagged advertising, brochure, carphone warehouse, fine print, flickr, legal, o2, orange, outdoor, proof read, small print
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I came across a hidden gem today – the Australian Broadcasting Corporation (the ABC – an equivalent of the BBC) have a show called The Gruen Transfer. While some of the London Calling readers know I am an Australian living in London, many of my readers are in the Northern hemisphere, and so would not have [...]
By Andrew Grill
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Posted July 13, 2008
in advertising
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Tagged abc tv, admen, advertising, australian, bbc, comedy, gruen, gruen transfer, madmen, new zealand, pitch, tv show, victor gruen
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Over on MobiAd, there is an excellent interview with Rory Sutherland who is Executive Creative Director and Vice-Chairman of OgilvyOne London as well as the Vice-Chairman of Ogilvy Group UK. Among other things, Rory challenges the term “mobile advertising”. He prefers the term mobile marketing. “I think advertising is an unhelpful word, particularly in relation to [...]
I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here. Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various [...]
Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”. It is part of the world’s first internet balloon race being held by UK mobile operator Orange to promote the availability of their “animal” packages on pre-pay. I first saw [...]
I’ve just come across an excellent article by Emily Freeman (a subscriber to this blog) on mobile advertising in Australia. As an antipodean (and recently described as one of the “Antiopdean mobile mafia” living in London), I was keen to hear how mobile advertising is being adopted in my old home. Her article provides a [...]
I noticed today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule. Blyk has an interesting business model and target segment, 16-24 year olds who receive 43 minutes and 217 texts free per month in return for consenting [...]
It is always a pleasure to spend some time with Bena Roberts from GoMo news, and I was able to have lunch with her last week during the MMA Event in London. I also caught up with Richard Saggers who is the current MMA Chair for EMEA and is also the head of Mobile Advertising [...]
Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro – to be completed in 2009. The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com. Here, there [...]
By Andrew Grill
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Posted April 19, 2008
in advertising, outdoor
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Tagged advertising, destination, dubai, economist, metro, mobile, naming, outdoor, rights, vodafone
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With the increase in the launch of mobile versions of social networking sites such as m.facebook.com m.linkedin.com m.twitter.com m.youtube.com m.myspace.com (ps notice a pattern here – no .mobi extension for these major sites – does this point to the fact that consumers will decree dot m is the winner) ..it got me thinking about the [...]
By Andrew Grill
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Posted March 23, 2008
in advertising, applications, gps, location, media, mobile, social networking
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Tagged cellID, facebook, gps, lbs, location, Loki, mobile, networking, social, WiFi
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A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a former practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to [...]
By Andrew Grill
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Posted March 16, 2008
in advertising, applications, gps, location, mobile, social networking
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Tagged aware, dopplr, eagle, fire, fireeagle, gps, lbs, location, skyhook, sms, WiFi, wireless, yahoo
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I noticed a story (with accompanying video) on the BBC Click website titled Rise and rise of the GPS mobile. Like many stories at the moment about GPS, the author makes a few generalisations. In the closing paragraphs, the BBC reporter Marc Cieslak notes “This location based technology does throw up the potential for annoying [...]
By Andrew Grill
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Posted March 9, 2008
in advertising, gps, location, mobile, social networking
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Tagged ads, advertising, advertisment, detection, gps, Local, location, maps, mobile, navigation, Nokia
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Nokia ads on the London Underground – promoting their new flagship store in Regent Street as well as a really neat site called meet-your-city.com. Nokia are really living up to their slogan “Connecting people”. See the larger photos shown above here.
I caught this interesting article over on Ewan MacLeod’s excellent SMSText News site a result of an online interview he conducted with JumpTap’s new CMO, Paran Johar during Mobile World Congress. “….The promise of what could be is enormous. At the perfect time when advertisers and agencies are begging for a new medium, mobile marketing [...]
