Personalised outdoor advertising

 In advertising

I saw this outdoor ad in a London underground lift just before Christmas.  It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago.

I wonder if CBS Outdoor actually expected Joe to be in this tube lift on the way home from a meeting with them (much more likely with the DEP example as they can change the campaigns rapidly), or if it was just targeted at “any old Joe”.

It got me thinking though, how soon will we start to see this sort of “personal” advertising on our communication devices, and what benefit would we expect for brands to have this relationship with us?

While you are here ...

Do you need a dynamic and inspirational keynote speaker, corporate trainer, facilitator or business strategist for your next event with success stories and client results to impact your team or senior executives?

If this article and topic has struck a chord with you, it can be delivered as a keynote address, a live interactive group presentation, a facilitated workshop program or completely tailored to your team or company objectives as Andrew speaks regularly on topics such as this at conferences and events around the world.

You may wish to view Andrew's extensive speaking portfolio on the speech topics page, or watch selected video replays on the video page, read client testimonials, or make an enquiry about Andrew's availability and fees.

You may also like to read other related posts listed below under You may also like ... To receive future posts you can subscribe via email or RSS feed.

About 

Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.