Reconsidering the Advertising Industry
Over at Futurelab, they have a considered review of traditional advertising agencies and how they believe they must change and adapt to stay relevant and in tune with client needs.
In the free slideshare (see below), they suggest in their 12 Remedies to Set Things Right:
- Become a solution house …
- … Or Not
- Talk Money
- Media Neutrality & Transparency
- Replace Noise by Engagement
- Be Digital
- Think of the Shopper
- Get a Makeover
- Synch to Global Reality
- Establish A Clear & Differentiated Position
- Align Good Apples, Get Rid of Bad
- Take a Moment of Self-Reflection
You can also buy the full report from Futurelab.