Reconsidering the Advertising Industry

 In advertising

Over at Futurelab, they have a considered review of traditional advertising agencies and how they believe they must change and adapt to stay relevant and in tune with client needs.

In the free slideshare (see below), they suggest in their 12 Remedies to Set Things Right:

  1. Become a solution house …
  2. … Or Not
  3. Talk Money
  4. Media Neutrality & Transparency
  5. Replace Noise by Engagement
  6. Be Digital
  7. Think of the Shopper
  8. Get a Makeover
  9. Synch to Global Reality
  10. Establish A Clear & Differentiated Position
  11. Align Good Apples, Get Rid of Bad
  12. Take a Moment of Self-Reflection
View SlideShare presentation or Upload your own. (tags: agency agencies)

You can also buy the full reportĀ from Futurelab.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.