Update: 20 November 2010: Over 3 weeks have passed since I started the $100 RapLeaf experiment – still no word from Rapleaf….and don’t expect to hear from them. Over the last [...]
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Here is a lesson in how not to use mobile as a channel. I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching [...]
Recently, Google announced that they will start “behavioural targeting” for web searches. From their announcement: We think we can make online advertising even more relevant and [...]
Last Friday I was in the Hospital Club in Covent Garden, where I am a member. Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of [...]
Sadly “David Ogilvy on mobile advertising” will never be written as the great man passed away in July 1999. It would be a great companion to his classic 1993 book “Ogilvy on [...]
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to [...]
At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant [...]