User preferences now becoming more important for mobile services

 In mobile

Last Friday I was in the Hospital Club in Covent Garden, where I am a member.

Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of Us Powwow event in January.

We spoke for a few minutes about a new mobile proposition he was working on, and he indicated how user profiles and USER CONTROL of their data and preferences was paramount to his new venture!

HOORAY! It is very exciting to hear others now talking about the importance of user privacy, preference, and permission (the 3P’s of mobile advertising) in what they are creating.  More importantly, others are now seeing that by giving users control over not just their data, but also how companies interact with them via mobile, sustainable business models can be created.

This the central message of the every single one of us (ESOOU) movement, and I encourage you to have a look at the ESOOU website to learn more.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.