Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner [...]
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I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters [...]
On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally [...]
As a representative on the Mobile Marketing Association (MMA) UK council, I am happy to republish the findings from their latest study. The Mobile Marketing Association annual study finds [...]
At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant [...]
This week’s Carnival of the mobilists is over at blog.mjelly.com Post of the week is from Carnival Regular Igor Faletski at Mobscure who has some real data from a recent project showing [...]
At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble. Now first off, [...]