I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress. [...]
I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. [...]
As reported over at Brand Republic, Sky has appointed its first head of mobile advertising, recruiting former AOL head of mobile Tim Hussain. In addition, Sky has promoted David Gibbs to general [...]