Sky appoints head of mobile advertising

 In mobile advertising

As reported over at Brand Republic, Sky has appointed its first head of mobile advertising, recruiting former AOL head of mobile Tim Hussain.

In addition, Sky has promoted David Gibbs to general manager for mobile.

The two appointments follow the recent announcement that Emma Lloyd, business development director at Sky, will take overall responsibility for mobile, in addition to her business development role.

Hussain joins Sky Digital Media, Sky’s ad sales house for online and mobile, to take up the newly created position. Reporting to Giles Ivey, director of sales for portal and vertical at Sky Digital Media, Hussain will focus on working with media agencies to develop mobile brand activities.

In his previous role in Sky’s commercial group, Gibbs developed Sky Mobile TV, 24-7 Football, Sky Anytime on Mobile, and the syndication of Sky content to network operator portals. In his new role, he will oversee the day-to-day operations of Sky’s mobile products and services.

Sky has around seven million unique visitors per month through mobile network portals and Sky’s own range of WAP sites. Sky launched Sky Mobile TV in September 2005, available on Vodafone, Orange and T-Mobile.

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