Personalised outdoor advertising
I saw this outdoor ad in a London underground lift just before Christmas. It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago. I wonder [...]
Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.
I saw this outdoor ad in a London underground lift just before Christmas. It also reminds me of a similar ad on a digital escalator panel (DEP) in Bond Street in London some months ago. I wonder [...]
If you are coming to London (or the UK) for business or pleasure anytime soon, you may want to look at a new deal from Vodafone that provides 1GB of pre-paid mobile broadband AND a USB modem all [...]
Being an expat Australian now living in London, I seem to always be the first to spot a lost tourist with an unfolded map in my local area. At the rate of about 2 a week at the moment, either I [...]
One of the great things about running a popular blog on a hot topic such as mobile advertising is that you hear from amazing thought leaders and practitioners from around the world. Recently, I [...]
Just what is the effectiveness of mobile advertising? What is the recall? This question was asked of me recently by a well known planner for a big agency in London. It is a good question [...]
I came across an excellent summary on Media Post by Michael Weaver titled “Hunker Down Or Double Down? Making The Case for Mobile Advertising In A Down Economy“ Michael makes the [...]
I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy. While the focus of the article was about advertising in a downturn, there was a paragraph that [...]
Carnival number 154, the final Carnival for 2008 is hosted by C. Enrique Ortiz at About Mobility. It is a terrific selection of the best mobile blogging of the week — capping a stellar Carnival [...]
According to a report in the NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to [...]
As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009. Looking back at some of my 2008 predictions [...]