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Guardian unveils new mobile site

“Mobile is a crucial part of Guardian News & Media’s digital strategy” – Janine Gibson, editor, guardian.co.uk A new mobile site for guardian.co.uk launches today with an enhanced [...]

Do we need influencers or advocates?

Good question.  Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick [...]