Vodafone New Zealand Media release: 30 June 2008 With new local zone from Vodafone, your Vodafone mobile does two jobs, working as both your mobile and your landline. Once you’ve set up your zone, your mobile becomes your landline when you enter your local zone, and when you leave it becomes your mobile again. For the [...]
By Andrew Grill
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Posted June 30, 2008
in PR
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Tagged fixed mobile substitution, fms, home phone, home zone, homezone, lbs, local calling, local zone, location, nz, seeker wireless, SIM, vodafone, vodafone new zealand
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I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here. Vodafone keep leading the way in promoting mobile internet with consumers – the other operators in the UK seem to be lagging in this regard. The Vodafone campaign cleverly links various [...]
Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour. For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, free landline calls in the UK BUT only 20MB of data included with a £15/month add-on plan. This severe limitation made me [...]
Following on from my earlier post mobile advertising – walking the talk, I thought I’d check out how “mobile ready” a number of well known blogs and sites are that talk about mobile advertising. Luckily, many are already mobile friendly, in that viewing them from a mobile handset presents the mobile version or optimised sites. Andy Moore left a [...]
It is always a pleasure to spend some time with Bena Roberts from GoMo news, and I was able to have lunch with her last week during the MMA Event in London. I also caught up with Richard Saggers who is the current MMA Chair for EMEA and is also the head of Mobile Advertising [...]
Looking through this week’s Economist, my eye was drawn to a full page ad, promoting the naming rights for the Dubai Metro – to be completed in 2009. The print ad directs you to the Road and Traffic Authority’s website for the Government of Dubai, which then points to a special website www.metronamingrights.com. Here, there [...]
By Andrew Grill
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Posted April 19, 2008
in advertising, outdoor
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Tagged advertising, destination, dubai, economist, metro, mobile, naming, outdoor, rights, vodafone
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Posted from Barcelona Airport – on the way back from Mobile World Congress. Logged onto the Kubi WiFi access point in the airport. Before connecing via my BT OpenZone roaming account, I thought I’d check the roaming charges – on Kubi access is 12.7p per minute! That’s £7.62 per hour! In contrast, my Vodafone data card [...]
By Andrew Grill
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Posted February 15, 2008
in mobile world congress
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Tagged 3G broadband, 3gsm, airport wifi, arun, arun sarin, barcalona, mobile, mobile world congress, roaming, vodafone, WiFi
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Since my recent post on USB dongles vs Coffee shop WIFi Will the 3G mobile broadband “dongle” kill the WiFi hotspot market?, I received a number of follow up posts following the post being published on Carnival of the Mobilists. Dean Bubley of Disruptive Analysis had a similar theme to his post on Joining the [...]
By Andrew Grill
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Posted January 20, 2008
in mobile
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Tagged 3G, 3G stick, broadband, carnival, coffee, dongle, hsdpa, hspa, mobile, mobilists, starbucks, USB, vodafone, WiFi
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While I’d love to be there to hear these interesting speakers, sadly I will be in London on this day, but I thought the event should get some publicity so if you are in Barcelona on Monday 21st January, read on… The first Mobile Monday Madrid of 2008 on January 21, 2008 covers Mobile Advertising. [...]
The picture on the left (taken late December 2007) shows a more common sight than a few years ago. I have been using WiFi in Starbucks and other coffee shops for nearly 8 years now, and for I think the last 6 years I was predictably the only person on a laptop (connected to WiFi) [...]
By Andrew Grill
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Posted January 9, 2008
in mobile broadband
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Tagged 3, 3G, 3G broadband, bbc, bill thompson, coffee shop, dongle, high speed packet access, hsdpa, london, mobile, starbucks, vodafone, WiFi, WiFi hotspots, WiFi vs 3G
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Saw this very smart piece of digital outdoor from CBS Outdoor who look after advertising on the underground system in London. It really shows you how digital creative will transform outdoor – well it made me stop, look and take a video of it! This creative is being played out on High Definition flat panel [...]
Seamless integration with fixed network services is the goal of many mobile operators, but available solutions all have major shortcomings. An Australian wireless location specialist claims to have come up with technology that addresses these. The solution developed by Seeker Wireless in essence relies on a small application running in the cellphone which is ableto [...]
By Andrew Grill
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Posted October 3, 2006
in PR
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Tagged convergence, fixed mobile convergence, fixed mobile substitution, fms, home zone, homezone, LBS.location based advertising, local zone, location based services, seeker wireless, vodafone, vodafone new zealand, vodafone romania
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Source: siddey.wordpress.com Having operated in “stealth mode” for nearly two years, Australian company Seeker Wireless has revealed that it is in the progress of deploying its high-accuracy mobile location based services enabling technology to a number of European mobile network operators. Formed in 2003, Seeker Wireless has developed a means to reach sub-100 metre location [...]
By Andrew Grill
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Posted September 21, 2006
in PR
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Tagged andrew grill, australian company, cell-ID, europe, femtocell, fixed mobile substitution, fms, gps, home zone, homezone, lbs, location, revenue leakage, seeker wireless, vodafone, vodafone romania
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