Turning your brand into a destination – literally with naming rights for the Dubai Metro
Here, there is a very professional computer animated flythrough showing how “your brand” would look in the new stations.
What is on offer, according to the website is the ability to “put your brand on a Dubai Metro station of your choice, or any of the two lines of the Dubai Metro network”.
I am sure this is not the first time this has been contemplated, but it makes you wonder how accepted this practice would be in other markets.
Imagine the London underground having a “Vodafone line”, or trains stopping at “Gillette east”….
Promoting the opportunity in globally read magazines like the Economist also seems like a sound idea. The opportunity is being managed by the massive IMG group, so the Dubai Government seem well represented.
Click on the picture to see a larger version.