The first Mobile Monday Madrid of 2008 on January 21, 2008 covers Mobile Advertising. That topic was on everybody’s lips in 2007 and was put forward by many mobile start-ups as THE revenue model of the future. Fast forward 2008 where we’ll focus on a reality check on the status of Mobile Advertising concretely today.


Philip Gontier, Sales Director EMEA, JumpTap Europe
Jefferson Wright Chandler, European Business Development Director at ShoZu Ltd
Juan Antonio Muñoz, Founder of Unkasoft
Iñaki Cabrera, Director of the Mobile Marketing Business Unit of Vodafone Spain

Bio Speakers:

Philip Gontier, Sales Director EMEA, JumpTap Europe
As Sales Director for JumpTap, Philip and is responsible for leading sales with mobile operators across Europe. He has over 10 years of experience in the telecoms & technology industry across EMEA.
JumpTap is the leader in mobile search & advertising solutions with multiple deployments in N America and Europe. In 2007 JumpTap was selected by IDC as one of the 10 emerging mobile players to watch and for an Entrepreneurial Award for Mobility by Frost & Sullivan.

Jefferson Wright Chandler, European Business Development Director at ShoZu Ltd
Jefferson has 15 years experience at international business development at director level at media, software and consultancy firms, having worked for Sony Pictures, Analysis Consulting as well as his own start-up firm in 2001 and 2002. A US citizen and a graduate of Stanford University, Jefferson currently lives in Madrid with his wife and 3 children.

Shozu is the leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from the handset.

Juan Antonio Muñoz, Founder of Unkasoft
After several years in telecommunications and Internet companies, Juan co-founded Unkasoft and deals with the sales direction. University degree in Computer science, UCLM University. He won the NETI award in 2005, thanks to the business plan for a mobile games company.

Unkasoft, Spanish company, with offices in Madrid and Salamanca, is from the year 2004, perhaps the company for mobile advergaming which has invested the most in R&D. In-games advertising is based on the use of videogame productions to create non-intrusive advertising, which is, more efficient. Unkasoft promotes this new and exciting way of creating publicity. In 2007 won the FICOD Innovation Award.

Iñaki Cabrera, Director of the Mobile Marketing Business Unit of Vodafone Spain
Iñaki got 20 years of experience, of which the last 11 have been devoted to mobile communications, in Vodafone Spain. He has always be in roles of Business Development and Commercial Strategy and he was responsibile of the first WAP portal of Vodafone (Airtel Conecta).

Iñaki will present the Discovery Program, the first commercial offer of Vodafone Spain to brands and agencies in mobile marketing. This is a 4 month long programme, targetted to the big brands, including a rich inventory, massive impressions and all the Vodafone support: from concept to analytics. It also includes all the technicalities (microsites, content adaptation etc) to make the experience as easy as possible. The claim of the program was “10 Brands, 10 Successes” and it’s being quite succesfull.


One of the key aspects of the MobileMonday concept is the networking. A networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at and reserve one of the 90 seats available. Book now to avoid being left out!

  • 19h00 Registration and Pre-Networking
  • 19h30 Mobile Advertising sessions and discussion
  • 20h30 Cocktail and Networking Party
  • 21h30 End

Location / Venue:
MobileMonday Madrid will be held this timeexceptionally at the Sala Serrano, entrance around the corner of the main the Instituto de Empresa entrance at Calle Serrano, 10. You can check directions how to get there at IE website or download a map. Location and Directions at Google Maps.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Aecomo and MyStrands for their invaluable support.

About MobileMonday
MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Madrid is organised by Rudy De Waele and Carles Ferreiro from dotopen, Marcos Eguillor and Barcelona Media.

Our Host IE – International Business School
IE Business School shapes leaders that promote innovation and change in organisations, equipping directors with an entrepreneurial mindset that generates employment, wealth and social wellbeing. Recognised as one of the world’s leading business schools, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from 73 countries on its master, PhD and executive education programs. IE students use innovative online and presential learning formats, including the IE Communities platform where they exchange knowledge and experiences with 35,000 IE graduates that currently hold management positions in some 100 countries.

IE Business School
María de Molina, 11
28006 Madrid – SPAIN
Phone number: +34 915 689 600 / +34 915 689 612