Ever since Rory Sutherland used the term “branded utility” at an MMA event back in March 2009 when talking about how applications could be used to promote products without having to place banner ads all over them I have been using this phrase when describing what will work in mobile advertising. Those that have seen [...]
By Andrew Grill
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Posted January 10, 2010
in applications
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Tagged app store, be there, branded applications, branded apps, branded utility, Diageo, iphone, iphone apps, mma, mobile applications, mobile marketing, Nic Newman, rory sutherland, Smirnoff, Smirnoff be there, spirnoff iphone, Tigerspike, Time Out, Timeout, timeout application, timeout iphone application
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I have been involved with the Mobile Marketing Association (MMA) for some time now, and really admire the hard work that EMEA MD Paul Berney has put into developing the UK and European chapters over the last 18 months. As an example of the MMA “drinking their own champagne” (I like this expression so much [...]
By Andrew Grill
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Posted September 16, 2009
in mobile
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Tagged agencies, Aleksandr OrlovKees Mulder, BAFTA, brands, COI, google, Kodak, Mike Parsons, mma, MMA briefing, mobile, mobile advertiisng, mobile marketing, mobile marketing association, Paul Berney, Paul Taylor, Tribal DDB
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I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media. Naturally, the magazine is not in paper form but in a easily readable online format. It has a good cross section of articles covering a variety of “point zero” [...]
By Andrew Grill
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Posted September 5, 2009
in opinion
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Tagged Alan Flack, Alastair Mitchell, Amy Kean, Andrew Cooper, bmw, BMW social media, BMW X1, corporate social media, Cow, Damien Byrne, David Hogben, Dirk Singer, DMA, enterprise, enterprise 2.0, Freddie Laker, gypsii, huddle, IAB, IAB uk, IABUK, IBM, Jackie Fast, Jenni Lloyd, mark johnstone, meerkat, mma, mobile, mobile 2.0, mobile advertising, mobile social media, msearchgroove, Ninety Ten, Nixon McInnes, Nudge, Nudge London, online magazine, Paul Berney, peggy salz, Peter Wilson, Phil Guest, point zero, point zero media, Sage, Sage UK, Sapient, Selectminds, slideshare, social, social media, Sulake, t-mobile, this is cow, thisiscow, Tony Douglas, twitter, Wimbledon
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Yesterday in the Times Newspaper a great 16 page supplement from Raconteur Media was included on mobile marketing – with great quotes from a number of leading companies and figures from the UK mobile marketing scene – including a number of MMA members. You can download the PDF or browse the document online. Either way – [...]
By Andrew Grill
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Posted July 2, 2009
in advertising
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Tagged mma, mobile advertising, mobile marketign association, mobile marketing, mobile marketing tips, mobile marketing UK, Raconteur, raconteur media, the times, uk mobile
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This week’s carnival of the mobilists is over at the Wireless Industry Partnership WIP Jam Sessions blog with some great posts from Andreas Constantinou, Volker Hirsch, and Antoine RJ Wright (who interviewed Tomi Ahonen). The team at WIP Jam sessions also nominated our post on the MMA Brands and Agencies meeting as their post of the [...]
By Andrew Grill
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Posted March 23, 2009
in carnival
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Tagged Andreas Constantinou, Antoine RJ Wright, brands and agencies, carnival, crnival of the mobilists, mma, mobile, Tomi Ahonen, Volker Hirsch, WIP Jam sessions, wireless industry partnership
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On Monday 16th in March at London’s BAFTA, I attended an evening run by the UK chapter of the Mobile Marketing Association aimed specifically at Brands and Agencies. It was literally standing room only as the picture on the left shows (see more on my Flickr site) and the evening was sponsored by O2, MIG, MX [...]
By Andrew Grill
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Posted March 17, 2009
in mobile
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Tagged advertising agency, agencies, BA, BA mobile, BAFTA, brands, british airways, Chris Carmichael, fizzback.com, guardian, mma, mobile advertising, mobile marketing, mobile marketing association, mobile pearls, mobile quotes, mobile soundbites, ogilvy, Paul Berney, rory sutherland, Steve Wing, what you need to know about marketing
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As a representative on the Mobile Marketing Association (MMA) UK council, I am happy to republish the findings from their latest study. The Mobile Marketing Association annual study finds increase in mobile marketing receptiveness and Adoption Global Study. It also provides insight into consumer attitude and usage for Mobile Marketing in selected markets World-wide New [...]
At the MMA Mobile Marketing Forum in Budapest, one of the most dynamic and challenging presentations was from fellow mobile advertising evangelist Jonathan MacDonald, who is a Senior Consultant at Ogilvy. Jonathan explained that Ogilvy puts digital, including mobile in the middle of the equation and this is quite unique for an agency with expertise [...]
By Andrew Grill
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Posted October 15, 2008
in advertising
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Tagged 3 p's of mobile advertising, Add new tag, advertising, blyk, budapest conference, foursquare, jonathan macdonald, mma, mobile advertising, mobile marketing forum, mobile web, new paradigm, new way of thinking mobile, new world, ogilvy, permisison, permission, preference, privacy, purpose, social advertising, social media, social networking, what is mobile advertising
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This week’s Carnival of the mobilists is over at blog.mjelly.com Post of the week is from Carnival Regular Igor Faletski at Mobscure who has some real data from a recent project showing some massive growth in a mobile internet service, and posing the thought that in terms of mobile service delivery, SMS is dying, as [...]
At the MMA mobile marketing forum in Budapest last week, I heard an excellent keynote on day 2 from Khurram Hamid who is Global Head of Mobile Marketing for Procter & Gamble. Now first off, for a major brand such as P&G have their own global mobile marketing head shows that P&G are serious about mobile. Khurram definitely [...]
By Andrew Grill
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Posted October 12, 2008
in advertising
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Tagged advice for mobile advertisers, brands, budapest, Khurram Hamid, mma, mobile, mobile advertising, mobile communities, mobile marketing association, mobile marketing forum, p&g, procter & gamble, what brands want
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At the MMA Mobile Marketing forum today in Budapest, I witnessed a truly excellent presentation from Alexandra Deutsch, Managing Director, Out There Media, and Matthias Grundböeck, Director Residential Marketing, VIPnet. They presented on a new ad-funded model from Croatian operator Vip called “Tomato Plus”. Now while they did not say it on stage, this is [...]
By Andrew Grill
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Posted October 8, 2008
in advertising
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Tagged ad funded model, ad-funded, ad-funded mobile operator, adfund, blyk, blyk model, breaking news, croatia, mma, mobile marketing forum, mobucks, out there media, tomato plus, vip, vipnet
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Here in Budapest, the Mobile Marketing Association (MMA) has been holding a 2 day mobile marketing forum. I was fortunate to have been asked to give a presentation on the morning of the first day, thanks to Roland Tauchner from DIMOCO who was the one actually scheduled to present. At dinner in downtown Budapest on [...]
On October 7th and 8th in Budapest, the Mobile Marketing Association will be holding their regular forum program. I will be attending so if you are going, please contact me so we can arrange to meet at the forum. The speaker lineup and range of topics covered is impressive. Listed below are just some of the [...]
The next mashup* Event is quite timely given the recent Android / T-Mobile / G1 phone launch. Tony Fish, Simon Grice and the mashup* crew do a great job in planning and staging these events. I first became involved when invited to chair the location panel at Being-Digital in June. If you are in London on [...]
By Andrew Grill
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Posted September 23, 2008
in android
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Tagged android, bbh, g-1 phone, g1, google, google g1, mash up, mashup, mma, Nokia, Stephen Upstone, symbian, Tim Raby, Tom Hume
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