IAB to drive research in the mobile industry with appointment of Alex Kozloff as dedicated mobile manager The Internet Advertising Bureau – the trade body for online and mobile advertising – has appointed Alex Kozloff, former media research manager at Unanimis, to expand its mobile research and education programme in the UK. Working alongside head [...]
By Andrew Grill
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Posted May 23, 2010
in mobile
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Tagged advertising, Alex Kozloff, Guy Phillipson, IAB, IABUK, internet advertising bureau, Jon Mew, mobile, mobile evangelist, mobile marketing, mobile research, Unanimis
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As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet easily. 1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips
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The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year. According to the press release below… Expenditure on mobile advertising in the UK exceeded market [...]
By Andrew Grill
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Posted May 12, 2009
in advertising
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Tagged advertising expenditure report, Eva Berg-Winters, Guy Phillipson, IAB, IAB mobile, IAB £28.6M, Jon Mew, key growth drivers, mobile advertising, mobile advertising report, mobile advertising research, mobile advertising spend, mobile advertising study, mobile internet, PWC, uk mobile ad figures
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Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in London this week. A review on the event from the IAB website is provided below. Looks like a great event – and further evidence that [...]
By Andrew Grill
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Posted April 26, 2009
in mobile
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Tagged 4th Screen, Bauer, Claire Valotti, Guy Phillipson, IAB, intenet advertising bureau, James McDonald, Jon Mew, Kurt Edwards, microsoft, Mindshare, mobile advertising, o2, orange, Paul Lyonette, Sarah McCluskey, Steve Ricketts
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Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age. Wednesday, 15 April 2009 In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting [...]
By Andrew Grill
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Posted April 15, 2009
in advertising
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Tagged Alex Farber, Dragon's Den, IAB, IAB mobile, innovation award, Jon Mew, mobile advertising, mobile innovation, mobile innovation award, New Media Age, nma, orange, Orange UK, Steve Ricketts
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