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Mobile advertising’s success lies on the second screen not the main screen

I have Twitter CEO Dick Costolo to thank for a new analogy to debunk pundit thinking on mobile advertising. Yesterday in Barcelona, Dick gave a great speech at the annual Mobile World Congress.  You can watch his 30 minute speech online, where “registration” (for spam collection) is required but it is free. Dick said that [...]

Telecom TV at Mobile World Congress on Mobile Advertising

On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on  Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]

Gigafone launches Ochre a new digital advertising marketplace with nine partners

Full disclosure: Gigafone is a client and we are incredibly excited to announce a new digital advertising platform with some truly outstanding partners.  The reason I am excited, is that as part of  my 2009 year of action, we’re helping to drive some of the change sorely needed in the mobile advertising space – namely A [...]

Kevin Spacey to keynote and host at Barcelona Mobile World Congress

Two-time Academy Award-winning actor and director Kevin Spacey will headline at the GSMA’s Mobile World Congress (16-20 February 2009) in Barcelona, as host of the MOFILM Mobile Short Film Festival and mobile entertainment keynote speaker. The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile [...]

Carnival of the Mobilists #108 is up at www.skydeck.com/blog/

This week’s rich instalment of all things mobile is available over at the Skydeck Blog with contributions from John Puterbaugh from Nellymoser lays down a concise yet thorough review of the 700 mhz auction that defines openness, reviews Google’s impact, explains what is at stake, and addresses what it will all mean for the future of [...]

Carnival of the Mobilists #107 is up at www.mobhappy.com

Over at MobHappy which Carlo Longino describes as the “spiritual home” of Carnival of the Mobilists, there is again a wide range of commentary on a range of subjects including… Dennis at WAP Review takes a look at mobile email WAP sites, and wonders why they don’t offer many of the same features as their [...]

Mobile Monday Barcelona January 21, 2008 covers Mobile Advertising

While I’d love to be there to hear these interesting speakers, sadly I will be in London on this day, but I thought the event should get some publicity so if you are in Barcelona on Monday 21st January, read on… The first Mobile Monday Madrid of 2008 on January 21, 2008 covers Mobile Advertising. [...]