I’m so glad that in 2011 search engine technology has advanced so far…. I am not for sale. Is this the best we can do in 2011?
I’m a big fan of outdoor advertising (hey I even used it to propose to my now wife in Sydney back in 2004 using 3 Vespa scooters towing signs each spelling out marry-me-Samantha and following her around Sydney during her morning walk to the harbour bridge). As recent visitors to the Royal wedding would have [...]
By Andrew Grill
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Posted May 5, 2011
in advertising
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Tagged advertising, bacardi, bacardi facebook, bacardi status update, Clear Channel, google, google voice search, great outdoor campaigns, Havas media, JCDecaux, london, london underground, look media, mobile, mobile advertising, ocean outdoor, ooh, out of home, outdoor, propoal, royal wedding.london visitors, scooter proposal, social, social media agency, socialyse, vespa proposal sydney, wedding proposal, Westfield, Westfield London
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Land Securities, owner of the iconic Piccadilly Circus advertising sign location reports that Sanyo will not be renewing their spot after having a sign at the current location since 1994. This is apparently the first time a sign slot has become available in 33 years. I have photographed the signs over the years, and you [...]
By Andrew Grill
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Posted February 14, 2011
in advertising
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Tagged coke, land securities, neon signs, outdoor, outdoor advertising, piccadilly circus, piccadilly circus lights, piccadilly circus neon sign, piccadilly lights, piccadilly sign, sanyo, tdk, twitter, twitterfall, twittterwall
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John Wren, chief executive of Omnicom was quoted recently in the FT saying that the advertising group planned to introduce a technical education programme for all its 63,000 employees to teach them the ways of Google, Facebook and other online media. According the the FT, Omnicom is to accelerate its push into digital media and [...]
By Andrew Grill
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Posted December 30, 2010
in advertising, social media
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Tagged digital training, financial times, FT, Global Counsel, google, John Wren, Martin Sorrell, Obama, Omicom, Omnicom, Omnicom Media Group, Peter Mandelson, Sir Martin Sorrell, tim bradshaw, wpp
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Flashback to June 11th 2008 when I last blogged this…. Some of you may have noticed an orange raccoon at the bottom left hand of this and every page on the blog and wondered “what the….???”. It is part of the world’s first internet balloon race being held by UK mobile operator Orange to promote the availability [...]
By Andrew Grill
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Posted November 8, 2010
in advertising
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Tagged animals, dolpnin, everything everywhere, internet advertising, internet balloon race, online advertising, orange, orange animals, play balloonacy, raccoon
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I am regularly introduced as a “social media expert” which is on one hand incredibly flattering, but on the other totally incorrect and inappropriate. When introduced as such before I speak at conferences around the world, I always stop and interrupt the conference chair and correct them. I am a practitioner I protest…I actually do [...]
By Andrew Grill
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Posted October 14, 2010
in advertising, social media
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Tagged agency, Ben Ayres, Carat, itv, Matt Morrison, Mazi, mediaczar, ogilvy, optus, practitioner, SMEG, social media, social media echo chamber, social media expert, social media expert guru, social media guru, Starcom MediaVest, telstra
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I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]
By Andrew Grill
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Posted September 21, 2010
in advertising, iPad
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Tagged audi, australian, australian ipad app, frequency, iPad, mobile, mobile advertising, reach, relevance, social media, telegraph, telegraph app, Tigerspike
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Andy Favell, editor of mobiThinking from dotMobi has been in touch about a new guide to mobile advertising networks they have just launched. The guide profiles nine of the most important mobile ad networks giving publishers and advertisers an exclusive insight into who they are, what they do and what geographies they cover. Considering the [...]
By Andrew Grill
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Posted September 27, 2009
in advertising
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Tagged admob, advertising.com, Andy Favell, aol, blind mobile advertising, blind mobile advertising networks, blind networks, BuzzCity, dotmobi, InMobi, jumptap, Madhouse, mobile ads, mobile advertisers, mobile advertising, mobile advertising networks, mobile guide, mobile marketing, mobile publishers, mobithinking, Nokia Interactive, premium advertising, Pudding Media, Quattro Wireless
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I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]
By Andrew Grill
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Posted August 1, 2009
in advertising
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Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value
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Yesterday in the Times Newspaper a great 16 page supplement from Raconteur Media was included on mobile marketing – with great quotes from a number of leading companies and figures from the UK mobile marketing scene – including a number of MMA members. You can download the PDF or browse the document online. Either way – [...]
By Andrew Grill
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Posted July 2, 2009
in advertising
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Tagged mma, mobile advertising, mobile marketign association, mobile marketing, mobile marketing tips, mobile marketing UK, Raconteur, raconteur media, the times, uk mobile
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I have been watching the Adfonic guys with interest since I met them in London prior to Mobile World Congress. I saw Paul and Wes last night at a function pre-launch and I asked them who they saw their major competitors were. “Admob” was the answer. I’m happy to give them some promotion below and [...]
By Andrew Grill
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Posted July 1, 2009
in advertising
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Tagged ad platform, adfonic, admob, agencies, brands, mobile, mobile ad platform, mobile advertising, Paul Childs, Victor Malachard, Wesley Biggs
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I picked up this article in New Media Age about Nick Hynes, who successfully founded the Search Works has started a new mobile agency called SOMO. According to the article, the agency is also being backed by ex-Overture CTO Carl Uminski and Simon Edelstyn, former director of syndication at Google. Somo, which currently employs nine staff, will [...]
By Andrew Grill
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Posted June 12, 2009
in advertising
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Tagged Alex Farber, Carl Uminski, full-service mobile advertising agency, mobile, mobile advertising, mobile agency, mobile campaigns, mobile marketing, New Media Age, Nick Hynes, nma, Simon Edelstyn, SOMO, somoagency, somoagency.com
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As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet easily. 1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips
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I picked up an interesting survey ahead of the UK Mobile Advertising conference to be held in June from James Cameron at Camerjam – full details below. Operators, brands and agencies all to blame, finds survey Over-cautious brands and advertising agencies are responsible for stalling the growth in the mobile advertising market, according to mobile [...]
By Andrew Grill
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Posted May 26, 2009
in advertising
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Tagged adfortel, agencies, Alcatel-Lucent, brands, Camerjam, esoou, everysingleoneofus, MobAdUK, mobile advertising, mobile advertising conference, mobile advertising uk
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At the Mobile Advertising 2009 conference in Amsterdam last week, we were treated to an eye-opening presentation from Jens Klitzke, who is Head of International CRM Programs, at Volkswagen. Jens walked through an excellent case study surrounding the launch of the Volkswagen Tiguan. Basically, they built a “long lead” marketing campaign to promote the launch [...]
By Andrew Grill
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Posted May 20, 2009
in advertising
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Tagged automotive, automotive advertising, automotive advertising spend, IIR mobile advertising conference, Jens Klitzke, mad09, mobile advertising, mobile advertising budget, mobile advertising case study, mobile advertising conference, mobile advertising spend, spend on mobile, tiguan launch, volkswagen, Volkswagen Tiguan, VW
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I’m absolutely thrilled and excited to have been asked to speak at MoMo (Mobile Monday) Amsterdam on Monday 1st June. The theme for MoMo #11 will be Visions on Mobile and I will be joined by some of the world’s best thinkers including Joseph Pine II – TED speaker & Multiverse guru Howard Rheingold – TED speaker & SmartMobs guru Jamais Cascio – [...]
By Andrew Grill
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Posted May 18, 2009
in advertising
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Tagged Alan Moore, Amsterdam, Augmented Reality, authenticity, experience economy, Howard Rheingold, Jamais Cascio, Joseph Pine II, June 1st, live stream, mass customization, mobile monday, mobile monday live feed, mobile sustainability, momo, MoMo 11, MoMo Amsterdam, momoams, multiverse, presentation, presenter, Robert Rice, smartmobs, speakerm, TED, this time it's personal, thought leader, Visions on Mobile
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Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets. The full Vodafone release is here. Vodafone announces today that it has fulfilled [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market expectations and doubled in size year on year. According to the press release below… Expenditure on mobile advertising in the UK exceeded market [...]
By Andrew Grill
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Posted May 12, 2009
in advertising
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Tagged advertising expenditure report, Eva Berg-Winters, Guy Phillipson, IAB, IAB mobile, IAB £28.6M, Jon Mew, key growth drivers, mobile advertising, mobile advertising report, mobile advertising research, mobile advertising spend, mobile advertising study, mobile internet, PWC, uk mobile ad figures
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After attending the Visiongain Mobile Advertising and Marketing Awards (MAMA) and Conference in London on Thursday, I was asked by a number of people on twitter if I could post a list of the winners and the categories for the awards. Listed below are the categories and the winners – congratulations to all those who [...]
By Andrew Grill
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Posted May 8, 2009
in advertising
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Tagged 2ego, admob, Charing Cross Hotel, Inside Mobile, jumptap, london, MAMA, MAMA 2009, Marvellous Mobile, mobile advertising awards, mobile advertising winners, mobile awards, Paran Johar, Prin'Vision, turkcell, txtNation, Upstream, Useful Networks, visiongain, Visiongain Mobile Advertising and Marketing Awards
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John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising” I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John. His byline for the article is “The real value [...]
By Andrew Grill
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Posted May 4, 2009
in advertising
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Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership
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Many of you will remember that I am a big fan of the Australian TV show The Gruen Transfer, and I was one of the first UK bloggers to post about it when the show launched in July 2008. There has been much speculation about the UK taking the series, and in this week’s Campaign [...]
By Andrew Grill
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Posted May 3, 2009
in advertising
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Tagged ABC, akqa, australia, bbc, BBC3, campaign, Campaign magazine, DDB, Georgina Murray-Burton, gruen, gruen transfer, James Hilton, Richard Huntington, Saatchi & Saatchi, Wil Anderson
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Digital trade body celebrates innovative advertising in partnership with Orange UK and New Media Age. Wednesday, 15 April 2009 In partnership with Orange UK and New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting [...]
By Andrew Grill
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Posted April 15, 2009
in advertising
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Tagged Alex Farber, Dragon's Den, IAB, IAB mobile, innovation award, Jon Mew, mobile advertising, mobile innovation, mobile innovation award, New Media Age, nma, orange, Orange UK, Steve Ricketts
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A few weeks ago I came across a mobile anti-knife campaign from the Central Office of Information (COI) here in the UK called “it doesn’t have to happen” (IDHTH). You can see the campaign at idhth.mobi (looks best on your mobile). The campaign is being seeded across mobile sites – you can see the call to [...]
By Andrew Grill
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Posted April 6, 2009
in advertising
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Tagged admob, Bebo, behavioural targeting, behavioural targeting approach, Central Office of Information, COI, E71, google, idhth, idhth.mobi, it doesn't have to happen, itdoesnthavetohappen.co.uk, knife crime, MIG, mobile advertising, mobile campaign, RKCR/Y&R, social media, twitter, viral, viral marketing, yahoo, youth, youth crime, youth marketing
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An interesting question! London Calling was probably one of the first UK websites to break the story of the Australian TV series The Gruen Transfer back in July 2008. This is a show “all about advertising”, and quoting from a recent story in Campaign below The show is named after Victor Gruen, the shopping-mall pioneer. The Gruen Transfer [...]
By Andrew Grill
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Posted March 15, 2009
in advertising
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Tagged ABC, abc tv, advertising, Australian Broadcasting Corporation, Australian TV, bbc, BBC Radio 4, bottom line, campaign, Campaign magazine, Eurostar, gruen, gruen transfer, Guy Laurence, Richard Brown, Sir Martin Sorrell, SMH, sydney morning herald, tv show, victor gruen, vodafone, wpp
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Recently, Google announced that they will start “behavioural targeting” for web searches. From their announcement: We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged behavioral targeting, behavioral targeting on mobile, behavioural ads, behavioural targeting, David Ogilvy, editorial, financial times, google, information, mobile advertising, permission, preference, privacy, relevance, relevance is the new reach
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After announcing the appointment of Tim Hussain as Head of Mobile Advertising for Sky back in August 2008, I finally had the chance to sit down with him today and talk about all things mobile. Like me, he was been involved in the first internet wave (1994 – 1999) when we had small screens, dial-up internet [...]
By Andrew Grill
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Posted March 13, 2009
in advertising
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Tagged 7 year old, Add new tag, BSkyB, internet advertising, mobie advertising, mobile, mobile marketing, Nokia 7110, seven year old, sky, Tim Hussain, wap
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I came across an excellent post from Jason Falls about a discussion he had with David Ogilvy’s biographer, Kenneth Roman. I recently read and reviewed Kenneth’s excellent book, and suggested that as David was a strong fan of DM, he might have liked mobile as a medium for advertising. Well I was partly right, and Jason [...]
Mobile advertising in 40 seconds. This is the shortest presentation I think I have ever given! I ran into Jeb Brilliant outside the Spinvox stand in Barcelona and he pointed his phone at me and said talk! The result is me explaining the Gigafone full screen permission based solution in just 40 seconds. He also [...]
By Andrew Grill
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Posted March 1, 2009
in advertising
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Tagged Gigafone, Jeb Brilliant, Kerry Ritz, mobile advertising, mobile world congress, MWC, Palringo, Rafi Ton, spinvox, Veronica Livshits, video interviews
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Just some advance notice that the London Calling crew (that’s me) will be visiting Sydney in April. I’m travelling with my wife and daughter to see our family and friends (have not been back to Sydney since we moved to London in October 2006) and during this week I will be meeting with a number of brands, agencies [...]
On Monday 16th February at Mobile World Congress, Telecom TV held one of their Main Agenda sessions on Mobile Advertising – posing the question: “What role can Mobile Advertising play as operators seek to finance consumer data applications? What makes us think that users want or will tolerate advertising as part of their already expensive [...]
By Andrew Grill
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Posted February 16, 2009
in advertising
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Tagged barcelona, Gigafone, gsma, Henry Stevens, Martyn Warwick, mobile advertising, mobile advertising debate, mobile advertising education, mobile advertising video, mobile debate, mobile world congress, MWC, Tanya Field, telecom tv, telecomtv, Telefonica O2
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