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I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. [...]
As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of [...]
Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to [...]
No sooner had I blogged about Microsoft’s view of 2019 with a great short video on mobile meets retail, I read in this week’s edition of New Media Age that Tesco (the UK’s [...]
