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The UK’s first mobile advertising expenditure study shows the UK market was worth £28.6 million in 2008 according to the IAB. IAB and PwC research reveals mobile ad spend higher than market [...]
Over at mjelly, you will find this week’s Carnival of the Mobilists. James has thoughtfully split up this weeks best posts in mobile into several discrete sections. On the mobile market, [...]
As the year draws to a close, and as I did last year I thought I would prepare some thoughts on what might happen in the mobile industry in 2009. Looking back at some of my 2008 predictions [...]
I saw a very interesting outdoor campaign for Vodafone’s mobile internet at London’s Paddington station this week. You can see some more of the pictures here. Vodafone keep leading [...]
Speaking from personal experience, I can say that flat rate data plans DO drive consumer behaviour. For some time I have been on a Vodafone UK business plan, that gives me a gazillion minutes, [...]
