Telematics update view on mobile advertising
Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising. Hear over to Telematics Update to read [...]
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Mobile phone ads hit by spending curbs says the FT
A recent report in London’s Financial Times by Tim Bradshaw claims that “The global economic downturn is set to hit advertising on mobile phones until at least 2010, when marketing [...]
The ALDI effect and how it will benefit mobile advertising
Much has been written in UK newspapers about the “Aldi effect” – as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK [...]