Telematics update view on mobile advertising

 In opinion

Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising.

Hear over to Telematics Update to read my views.  Thanks Thomas for the opportunity to respond to the discussion.

In summary – the current environment presents marketers with a huge opportunity to provide consumers with a real benefit.  We must however ensure we get the 3 P’s of mobile advertising right.

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Based in London, Practical Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and commentator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.