Telematics update view on mobile advertising
Over at Telematics Update, Thomas Hallauer asked for my views on a recent FT article on how the credit crunch might affect spending on mobile advertising.
Hear over to Telematics Update to read my views. Thanks Thomas for the opportunity to respond to the discussion.
In summary – the current environment presents marketers with a huge opportunity to provide consumers with a real benefit. We must however ensure we get the 3 P’s of mobile advertising right.