3P's of mobile advertising | London Calling - Blog Archive of The Actionable Futurist Andrew Grill

Last updated by Andrew at 08/07/2021.

Will Apple’s iAd fail at the first hurdle in the UK?

I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. [...]

User preferences now becoming more important for mobile services

Last Friday I was in the Hospital Club in Covent Garden, where I am a member. Another guest came up to me and introduced himself – saying he had seen me present at the Every Single One of [...]