Here is a lesson in how not to use mobile as a channel. I just had an experience that proves to me that some companies still don’t get the personal nature of mobile, and the overarching [...]
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Unfortunately as I have been “ɹǝpun uʍop” all week (I have a raft of posts pending on the Australian market), I missed out on attending the IAB debate on mobile advertising held in [...]
Over at Chetan Sharma’s excellent Always On Real Time Access, you will see a gathering of mobilists in the form of the following Ajit Jaokar, Tomi Ahonen, Martin Sauter, Russell Buckley, [...]
An interesting survey by KPMG has shown that 40 percent of UK respondents indicated they are willing to watch ads on their mobiles in return for free music, followed by 28 percent who will view [...]
I have been following what the team at PMN have been doing for a few years now with their annual mobile user experience conference called MEX. The MEX 2009 event will be held from 19-20th May in [...]