The mobile user experience manifesto and conference

 In mobile

I have been following what the team at PMN have been doing for a few years now with their annual mobile user experience conference called MEX.  The MEX 2009 event will be held from 19-20th May in London – full details are on the MEX website.

The event founder, Marek Pawlowski is apparently a fan of London Calling, and he has asked me to get involved with this year’s MEX.

Unlike other mobile conferences, MEX puts out their manifesto, and then structures an event around this in which these user experience issues are debated.  The outcome is therefore more interactive, and rather than 2 days of presentations and sales pitches, the whole issue of how to improve the mobile user experience is debated.

From the website:

MEX is a very different style of conference, dedicated to enhancing the mobile user experience. We bring together 100 of the most creative thinkers in the mobile business and challenge them to create a collaborative response to our 8 point MEX Manifesto through 2 days of workshops and debates. Corporate pitches are outlawed. Instead, you can expect the brightest ideas, most inspiring speakers and best business opportunities, presented in an environment full of light, air, sofas and healthy brain food.

This year’s manifesto has 8 key items – listed below

Manifesto #1: User interface design is key to leadership in application stores
Manifesto #2: Achieving great tactile experience is a subtle art
Manifesto #3: Customer research methodology must be enhanced to close the reality gap
Manifesto #4: Changing economics will facilitate increased diversity in handset portfolios
Manifesto #5: Investment in input and display modalities must increase
Manifesto #6: The next billion customers are already here
Manifesto #7: The delicate art of balancing commercial imperative and user experience
Manifesto #8: Location data forms an integral part of user experience

The event details are below – it should be a great event and I look forward to engaging in some dynamic discussion.

What MEX: 5th Mobile User Experience Conference & Awards
When 19th – 20th May 2009
Where WallaceSpace, London
Price £1499 + VAT @ 15% (where applicable)
Twitter @marekpawlowski / #mex09
Booking | Register here


Based in London, The Actionable Futurist and former Global Managing Partner at IBM, Andrew Grill is a popular and sought-after presenter and comementator on issues around digital disruption, workplace of the future and new technologies such as blockchain. Andrew is a multiple TEDx and International Keynote Speaker.