The Future of Mobile is….
I attended a fantastic Future of Mobile conference in London on Monday attended by well over 450 people at the Kensington Town Hall in London. There have already been a number of write-ups of the [...]
Ask, don’t tell – the golden rule for mobile advertising 2.0
The above cartoon by Hugh MacLeod is one of my favourites, and my friend and fellow mobile advertising evangelist, Jonathan MacDonald also uses it in his presentations (and pointed me to [...]
MMA study finds increase in mobile marketing receptiveness
As a representative on the Mobile Marketing Association (MMA) UK council, I am happy to republish the findings from their latest study. The Mobile Marketing Association annual study finds [...]
Pepsi goes “Kung Fu Fighting” with Nokia and AgencyNet
An interesting campaign for Pepsi in Latin America turned up in my inbox this week. Pepsi’s “Kung Fu Fighting” Widget is a mobile software application that is part of an [...]
Search goes social as itsmy.com selects Taptu mobile search engine
The lovely Elissa at Racepoint Group sent me a recent release about itsmy.com and Taptu. Recently I had the chance to meet and interview Steve Ives who is the CEO of Taptu so I’m happy to [...]
Mobile Content conference in London 18 – 21st November
I’ve just been invited to Chair the whole of day 3, and also sit on a panel at the IIR Mobile Content Conference in London in the next couple of weeks. The Panel topic is “What Are [...]
The top UK marketing blogs for November
This month, the crew at Spinning Around have again dissected the Ad Age Power 150 to list the top marketing blogs in the UK. This time round, it seems like it was a fair bit of work – so [...]
What does a Mobile Advertising Evangelist actually do?
This is a question my wife and parents have been asking me for a while now. David Murphy from Mobile Marketing Magazine decided to ask me recently when we met at the Symbian Smartphone show in [...]