Pepsi goes “Kung Fu Fighting” with Nokia and AgencyNet
An interesting campaign for Pepsi in Latin America turned up in my inbox this week.
Pepsi’s “Kung Fu Fighting” Widget is a mobile software application that is part of an international TV ad campaign for the Pepsi brand and beverages that began airing last week in Latin America.
Pepsi’s TV commercial for “Kung Fu Fighting” features modern remakes of the 1974 funk classic “Kung Fu Fighting,” and centres on a light-hearted competition to win the last can of Pepsi. In an attempt to secure the can, people break out in a freestyle dance-off to the sounds of “Kung Fu Fighting,” as remastered by Grammy-award winning artists Shaggy and T-Pain, along with hot new female recording artist Tami Chynn. The TV ad also features comedic actor Verne Troyer – from Austin Powers fame (Mini Me).
The “Kung Fu Fighting” mobile application, built using browser-based “Widget” technology from Nokia, enables mobile subscribers to play a game, view exclusive media, and link to the Pepsi website through devices based on S60 from Nokia and other manufacturers, as well as Nokia Series 40 devices. The Widget is available for download exclusively on www.pepsimundo.com.
Pepsi Latin America initially approached Forum Nokia to identify developer resources capable of delivering applications that can align branding, messaging and call to action results, and to take advantage of Nokia’s significant device market share throughout the Latin America. Forum Nokia provided the referral to the mobile development team of AgencyNet, which is a member of the premium-level Forum Nokia PRO developer program.
You can read more about the campaign and AgencyNet’s involvement in the online press release, or watch a quick teaser video.