Search goes social as itsmy.com selects Taptu mobile search engine
The lovely Elissa at Racepoint Group sent me a recent release about itsmy.com and Taptu.
Recently I had the chance to meet and interview Steve Ives who is the CEO of Taptu so I’m happy to post the release below verbatim. Well done Taptu!
Taptu chosen to provide search functionality for over two million users and enrich itsmy.com’s revenue earning potential
LONDON, Nov 03, 2008 itsmy.com www.itsmy.com, one of the largest global mobile communities has chosen Taptu www.taptu.com, an award-winning, pure-play search engine designed specifically for mobile, to provide itsmy.com’s growing community with a super fast search service, and access to an index of mobile-friendly web content.
The move will see itsmy.com’s community of over two million users gain instant access to a variety of content via Taptu. Taptu’s strength is entertainment search; helping users find and enjoy a wealth of mobile content such as videos, music, images and lots more.
Taptu finds the best of the web for mobile phones; serving content to mobile devices that looks great and can be easily shared amongst friends. itsmy.com has chosen to add Taptu’s search functionality to give its users a rich mobile search experience; they can now search for entertaining mobile Internet content from within their community and also directly from their personal mobile homepage.
In addition to core search functionality, Taptu can now offer mobile partners, like itsmy.com, mobile search sponsored links. This provides partners with a new incremental revenue stream, and gives advertisers access to high-value and young audiences in a relevant and efficient way. With worldwide mobile advertising projected to surpass $2.7 billion in 2008*, the opportunity is clear.
*Source: Gartner “How to Move The Mobile Advertising Market Forward.” March 2008.
Steve Ives, CEO at Taptu says of the partnership: “Despite the tightening financial environment, the mobile Internet continues to grow and advertisers are demanding better return on investment around marketing spend. Mobile search advertising offers far greater efficiency. It’s important for Taptu to partner with companies that share our vision. itsmy.com, like us, is focused on innovation and so we feel that this partnership is beneficial for both of us.”
Antonio Vince Staybl, CEO at itsmy.com says, “We wanted to work with a company that really ‘gets’ mobile and understands that desktop search isn’t mobile search. Taptu is made for mobile and we love its unique and social way to search the mobile web. That’s exactly what we were looking for in a partner and that’s why we have replaced our existing provider.”