I read with interest in the latest edition of New Media Age that the iAd network (to be launched by Apple next month in the UK) is asking £600,000 from advertisers as a minimum campaign spend. Now this to me seems like an awful lot of money, especially for a mobile campaign – and on [...]
By Andrew Grill
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Posted November 25, 2010
in mobile advertising
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Tagged 3P's of mobile advertising, Absolute Radio Stefan Bardega, ad serving, apple, iAd, iPad, iphone, iPod, james tagg, MediaCom, MediaCom beyond advertising, New Media Age, nma, Quattro Wireless, renault, social media, Steve Jobs, Theo theodorou, todd tran, UK, UK market, Unilever, US
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MBA student Randall Helms (@sonicrampage) got in touch to let me know about his MBA dissertation for the University of Edinburgh Business School titled Suitably Social: How FCMG Brands Can Best Use Social for Engaging with their Customers. I’ve had a quick read and it is a solid piece of work – so I am more than [...]
By Andrew Grill
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Posted October 14, 2010
in social media
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Tagged Brett Keintz, business school, Canvas Perspective, customer engagement, Dan Calladine, Danone, Dave Chaffey, Dave Hompe, FMCG, General Mills, Groupon IsoBar, ihg, Illegal Jack's, International Hotels Group, iPlatform, Joshua March, Leslie McGibbon, Lindsay Keith, Mars Cadbury, mba research, Muhammad Karim, Randall Helms, Reckitt Benckiser, Richard Acton, Rohit Jindal, Ryvita, Simon Collister, Smart Insights, SMV Group, social media, social media research, Starcom MediaVest, suitably social, Tim Murphy, Tom Denyard, Unilever, University of Edinburgh, Wade Eagar, we are social
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As reported in Mobile Marketer Magazine by Giselle Tsirulnik, Unilever have been looking at the effectiveness of mobile coupons. Stephanie Kovner-Bryant, senior integrated marketing manager of Unilever was quoted in the article as saying “The reason we wanted to test this it is it is an exciting technology for us. A big part of strategy has [...]
By Andrew Grill
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Posted June 12, 2009
in retail
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Tagged 2D barcodes, barcodes, Giselle Tsirulnik, mobile barcodes, mobile coupons, mobile loyalty, mobile marketer, mobile marketing, mobile retailing, retail, Stephanie Kovner-Bryant, Unilever
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Interesting release from the team at Vodafone about their mobile advertising roll-out. Some of the services coming up from Vodafone I have been personally involved with and it will be good to see Vodafone roll these out in a range of markets. The full Vodafone release is here. Vodafone announces today that it has fulfilled [...]
By Andrew Grill
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Posted May 13, 2009
in advertising
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Tagged Accor, Adidas, agencies, Allianz, BBVA, Beiersdorf, bmw, branded applications, brands, Burger King, Cadburys, china mobile, cisco, Citroen, Coca Cola, Diageo, Direct Line, Disney, Ford, General Motors, Heineken, hp, Ikea, lba, lbs, location based advertising, Lufthansa, L’Oreal, McDonalds, Mercedes, microsoft, mobile widgets, Mobilkom, Nestle, p&g, Proximus, Rick Fant, sky, Sony, Unilever, VF, Vodacom, vodafone, zonal marketing, zone detection
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No sooner had I blogged about Microsoft’s view of 2019 with a great short video on mobile meets retail, I read in this week’s edition of New Media Age that Tesco (the UK’s largest retailer) has signed up Unilever to a trial of a mobile-based Clubcard scheme. Article from NMA by Alex Farber below: Tesco Mobile has signed [...]
