London Calling » twitter

Textbook example of blogger engagement – courtesy of HM the Queen

As I travel around the UK and the US speaking to agencies about PeopleBrowsr and Kred, it is usually towards the end of my presentation when a familiar question is posed. “…so once you have identified these influential bloggers, what do you do with them?” The question comes up a lot, and I am very [...]

using social media for business development – the art of the eTap on the shoulder

Like many London calling readers, part of my role involves business development where you are trying to drum up new business from people you have not yet met. I remember my first “sales” call back in 2001 when I had just taken the position of CEO of PropertyLook, an online commercial property marketplace. Having held [...]

By Andrew Grill | Posted December 11, 2011 in social media | Tagged business development, etap, LinkediIn, linkedin profie, PropertyLook, sales, twitter, twitter linkedin, viewed my profile, WVMP | Comments (0)

London 2012 Olympics O2 sponsor deal is no different from previous games

I read with interest the piece in the Telegraph by Katherine Rushton titled London 2012 Olympics: chaos for mobile phones and the comments underneath the piece from outraged Londoners. For those of us for which this is our first taste of an Olympics in our home town or country, some of the antics such as [...]

By Andrew Grill | Posted November 14, 2011 in mobile, olympics | Tagged bt, facebook, Katherine Rushton, LOCOG, London 2012, London 2012 Olympics: chaos for mobile phones, o2, olympics, optus, sydney 2000, Sydney Olympics, telstra, twitter, Visa, vodafone | Comments (1)

How to check your Twitter 3rd party app permissions and stop looking silly with spam DM messages

Have you received a DM message like this recently? or this You haven’t had your account “hacked”, but I bet you have recently tried that latest free tool to show you how many people followed you recently etc and provided it with access to your twitter account. To stop you looking silly, here is what [...]

By Andrew Grill | Posted October 17, 2011 in twitter | Tagged hacked account, if the product is free, then the product is me, twitter, twitter dm, twitter spam | Comments (0)

Landmark Hotel London > another example of the hospitality industry getting social

This afternoon I had a look at my recent followers on Twitter in an idle moment (someone once said there are two types of twitter users, those who check their follower count and those that are lying)… I noticed that my newest follower was the famous Landmark Hotel in London (@Landmark_London). Intrigued as to why [...]

By Andrew Grill | Posted August 13, 2011 in foursquare, social media | Tagged foursquare, hospitality, Intercontinental Hotels, Intercontinental Mark Hopkins, Landmark Hotel, Mark Hopkins, Mark Hopkins San Francisco, San Francisco, spg foursquare, Starood Hotels Group, starwood, starwood rpeferred, twitter, Westin Hotels, Westin Market Street | Comments (2)

How Twitter needs to walk a fine line with advertisers

A recent scoop from Tim Bradshaw (@tim) at the Financial Times during #canneslions last week pointed to Twitter taking a bolder stance with advertising on the 5 year old micro blogging site. Quoting from Tim’s article According to three people familiar with the situation, Twitter’s plans under consideration would see “promoted tweets” appear in their [...]

By Andrew Grill | Posted June 26, 2011 in twitter | Tagged @katies, @tonyw, ad relevance, cannes lions, canneslions, color.com, Facebook.Facebook ad revenue, financial times, FT, Katie Jacobs Stanton, promoted accounts, promoted trends, relevant advertising, social media advertising, tim bradshaw, Tony Wang, tweet deck, tweet relevance, tweetdeck, twitter, twitter ad revenue, twitter ad reveue, twitter ads, twitter advertising.promoted tweets | Comments (8)

What brands can learn from the UK #superinjunction issue

Those of you in the UK will know that over the last few weeks, twitter has made the front page of the UK newspapers as part of the #superinjunction issue. While I was in the US a few weeks ago, I was asked constantly about the difference between the US and UK adoption of social [...]

By Andrew Grill | Posted May 18, 2011 in social media | Tagged blogs, celebrities, facebook, Fred Goodwin, gagging order, Jeremy Hunt, Parliamentary Privelidge, privacy, social media, social network, super injunction, super-injucntion, superinjunction, Tiger Woods, twitter, UK courts, UK laws, uk privacy laws | Comments (1)

Sanyo not renewing their Piccadilly Circus sign after 33 years

Land Securities, owner of the iconic Piccadilly Circus advertising sign location reports that Sanyo will not be renewing their spot after having a sign at the current location since 1994. This is apparently the first time a sign slot has become available in 33 years. I have photographed the signs over the years, and you [...]

By Andrew Grill | Posted February 14, 2011 in advertising | Tagged coke, land securities, neon signs, outdoor, outdoor advertising, piccadilly circus, piccadilly circus lights, piccadilly circus neon sign, piccadilly lights, piccadilly sign, sanyo, tdk, twitter, twitterfall, twittterwall | Comments (7)

Mobile internet growth strong in the UK says Vodafone

Vodafone has declared Britain the “most digitally advanced” country in Europe according to an article in the Telegraph. Vittorio Colao, chief executive, said Britain’s “digital citizens” are much more up to date with the latest technology than mainland Europeans. Vodafone said 70pc of new customers signing up for a contract in the UK demand a [...]

By Andrew Grill | Posted February 4, 2011 in mobile internet | Tagged daily telegraoh, facebook, foursquare, infinite, mobile broadband, mobile social, mobile social telstra, myspace, networking, one plan, rupert neate, social networks, telegraph, three, twitter, Vittorio Colao, vodafone | Comments (1)

Great example of Australian politician using social media for election campaigning

I noted with interest a new website haveabeerwithmike.com.au which has been launched to support Mike Baird (@mikebairdmp), the current Member for the Seat of Manly, one of Sydney’s beach suburbs. In the great Aussie tradition of “having a beer”, Mike not only invites you to book him for a beer/coffee/chat via the website, but also [...]

By Andrew Grill | Posted February 1, 2011 in campaigning, elections, social media | Tagged @mikebairdmp, elections, facebook, hustings, Kristina Keneally, Liberal Party, march 2011 election, member for Manly, Mike Baird, Mike Baird MP, NSW, nsw election, NSW Labor Government, social media campaigning, social media election, twitter | Comments (4)

Foursquare fatigue and what it means for Facebook deals

I’m a big fan of foursquare, I always have been but even I am getting a little fatigued. All that checking in with no real benefit is starting to make me question why I use foursquare at all. With the recent announcement that Facebook Deals is now available in the UK, it is worth looking [...]

By Andrew Grill | Posted February 1, 2011 in facebook, location based services | Tagged 4sq, Emily White, facebook, Facebook deals, Facebook places, foursqauare fatigue, foursquare, foursquare London office, foursquare office, groupon, Joanna Shields, lbs, location based advertising, mobile, mobile social networking, normob, social media, the future of foursquare, twitter, twitter London office | Comments (9)

Is 2011 the year of social? Early pointers provide positive signs

So many things in the early part of January are pointing to 2011 being a serious year for social media, and possibly the year when it comes of age and is plumbed into everything in a powerful and meaningful way. From where I sit at Visible Technologies, where I run international sales (everything outside of [...]

By Andrew Grill | Posted January 27, 2011 in social CRM, social media | Tagged crm, facebook, Saints, salesforce, salesforce.com, social, social intelligence, social listening, social media, social media credentials, social media handles, social media monitoring, SPSC, St Peter's Adelaidde, St Peter's College, St Peter's Old Scholar's Association, twitter, visible technologies | Comments (7)

US vs UK use of social media as a call to action

Being based in the UK, it is hard to understand exactly how the US and UK differ when it comes to social media initiatives, and the embedding of social media into everyday marketing and advertising. Over the last week, I have been fortunate enough to be in both Seattle and San Francisco to see how [...]

By Andrew Grill | Posted January 18, 2011 in social media | Tagged @nationalrailenq, @pastamoto, @watsoncomedian, @westfieldsfc, facebook, Mark Watson, Pasta Moto, Royal Parks, twitter, Westfield, Westfield San Francisco Centre, Westfield social media | Comments (11)

Tweetaleak – probably the only type of leak you can tweet without risk of going to jail

It is encouraging to see a number of public utilities starting to embrace the use of twitter to report outages and faults. Recently I blogged on the use of SMS to report faulty traffic lights in London. Over the past few days I have again chalked up another social media success story, with twitter winning [...]

By Andrew Grill | Posted December 30, 2010 in customer service, twitter | Tagged #tweetaleak, @thameswater, call centres, leak, report, report a water leak, report burst water main, status, thames water, thames water twitter, tweet, tweet a leak, twitter, twtter call centre, utilities on twitter, water, water pipe | Comments (5)

One to watch in 2K11 is custom profile site about.me

Following on from my recent post about trends to watch in 2011 (now apparently to be called 2K11), thought I would post about a site worth watching in 2011. I first came across about.me from a link on a person’s twitter bio that directed me to a profile at the site. The simplicity of about.me [...]

By Andrew Grill | Posted December 21, 2010 in social footprint, social media | Tagged 2011, 2K11, about, about me, aboutme, aggregation, analytics, aol, AOL acquires about.me, custom profile, dashboard, digital footprint, early adopter, facebook, faebook, flavors, flavors.me, flickr, google, linkedin, name search, one to watch, personal analytics dashboard, personal branding, reputation management, seo, slideshare, social brand, social branding, social footprint, social profile aggregation, trends 2011, twitter, twitter bio | Comments (2)

Social media trends to look out for in 2011

In 2010, we saw Social Media come into its own, with large and well-known companies in Australia and Europe following the US lead by sitting up and taking notice of this new and demanding channel. No longer is social media seen as a “nice to have”. it is now a permanent line item on all [...]

By Andrew Grill | Posted December 16, 2010 in social media, trends | Tagged #twitdef, @bbclaurak, Asa Wahlquist, bbc, corporaate social media, facebook, FedEx, Greenpeace, Jeremiah Owyang, journalism, Julie Posetti, Katie Jacobs Stanton, Katie Stanton, ketchum, Laura Kuenssberg, london calling twitter, MediaCom, mobile and social, monitoring tools, Nestle, peer advocacy, social crm, social media, social media marketing, social media monitoring, social search, twitter, twitter London, twitter London Calling, twitter London HQ, WOMMA | Comments (5)

FedEx and Ketchum best practices in social media study released

An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The brands studied include Allstate, American Lung Association, AT&T, Bausch & Lomb, Booz & co, Cargill, CDW, Charles [...]

By Andrew Grill | Posted November 22, 2010 in social media | Tagged Allstate, American Lung Association, Assessing, AT&T, bausch & Lomb, booz & co, Cargill, CDW, charles schwab, Chase, Chevron, cisco, Collaborating, dow, Duke Energy, electrolux, Experimenting, facebook, federal express, fedex and ketchum, fexed, Ford, FPL, GE, GM<Ingersoll Rand, Hallmark Cards, Home Depot, Honeywell, IBM, Iridium, ketchum, KPN, Kraft, leadership, Leo Burnett, Listening, mars, metlife, Nichelin, Office Depot, p&g, Pactiv, participation, Pepsi, philips, PNC, Popeyes, Reclaiming, Refining, renault, Sears, Shell, social media, social media best practice, social media leadership, social media report, Southwest Airlines, Standard & Poors, Staples, Strategy & Planning, Symantec, Tellabs, twitter, United, youtube | Comments (4)

What could destroy Twitter? Great customer service

Twitter should not be seen as a problem for companies, instead it could be the perfect solution, but only if we move from hearing to actually listening. Until now, we may have thought it was just ourselves that had a bad experience with companies, as everyone else receives great customer service from their [insert any [...]

By Andrew Grill | Posted November 3, 2010 in social media | Tagged ad age, adage, bt, ceo, chief executive, complaits, customer complaints, customer service, customer service issues, destroy twitter, dim bulb, great customer service, hearing, Jonathan Salem Baskin, Listening, newspaper, ombudsman, PR, product development, product feedback, self publishing, social intelligence, TIO, twitter, twitter tax, vodafone | Comments (4)

Do we need influencers or advocates?

Good question. Almost daily I am asked by clients to “find us the influencers” using social media monitoring. However by focusing on those who we deem to be influential are we missing a trick with those who are already advocates for our brand. Michael Brito, Vice President of Social Media, for Edelman Digital and 3 [...]

By Andrew Grill | Posted November 1, 2010 in influence, social media | Tagged @vodafoneUK, advocate, advocates, celebrities, Edelman, facebook, influencers, innfluencer, Michael Briro, social intelligence, social media, social media monitoring, social media today, sure signal, suresignal, trust barometer, twitter, vodafone | Comments (6)

Will social networking drive mobile internet adoption?

Amazingly I have held this post in draft for over 12 months (I have been busy working with blue-chip clients in social media and running after a 4 year old). I was prompted to take it out of draft and publish it as a result of a BBC story I read today: “Facebook driving mobile [...]

By Andrew Grill | Posted October 15, 2010 in mobile social networking | Tagged 360.com, facebook, mobile, mobile social networking, Morgan Stanley, orange, Social Life, social networking, teenagers don't twitter, twitter, vodafone 360 | Comments (5)

Getting started with twitter – a guide for business

While in Australia in July I had the opportunity to present to a room full of people who had never used twitter. I was also able to sign them up in real time and introduce them to a new medium. This was incredibly humbling as it allowed me to peek into the minds of those [...]

By Andrew Grill | Posted October 13, 2010 in social media | Tagged australia, business, corporate, corporate tweeting, Eurostar, getting started with twitter, hotmail, twitter, twitter for business, vodafone | Comments (9)

[report] Consumers want incentives for review and recommendation

I have just been sent this really insightful report on “social shopping” from UK based agency Immediate Future. Summary: Consumers want incentives for review and recommendation. Credibility of reviews is unaffected when reviewers are rewarded. New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in [...]

By Andrew Grill | Posted October 12, 2010 in research, social media | Tagged adam lewis, blogs, facebook, GWI research, immediate future, incentive, internet retailing conference, ocial shopping, onlien shopping, online, online buying habits, online shopping habits, recommendation, retail, shopping, social media, social networks, social shopper, survey, twitter | Comments (1)

Twitter practice with yammer

A trick I have been using with my large corporate clients who are nervous about unleashing their teams onto twitter for customer service is to setup a safe training environment using Yammer . Yammer is essentially a corporate version of twitter, which is completely private as you need to log in with your corporate email address [...]

By Andrew Grill | Posted October 12, 2010 in social media, twitter | Tagged corporate twitter, corpotate social media, customer service, social media monitoring, twitter, twitter practice, twitter tips, yammer | Comments (1)

Do it yourself social media monitoring – not for the faint hearted or the IT department

For the second time in as many months, a potential client has informed me that “the internal IT team are developing and evaluating their own home-grown social media monitoring platform”. This either points to the fact that the entire social media monitoring industry has failed, or the IT departments think they can build a better/faster/cheaper [...]

By Andrew Grill | Posted October 10, 2010 in social media | Tagged @andrewgrill, actionable insight, adtech, automated sentiment, coverage, crorporate, data capture, diy, do it yourself, facebook, indoor coverage, insight, iphone, market research, orange, sentiment, Shiva Rajarman, social media, social media monitoring, twitter, twitter.facebook, visible intelligence, visible technologies, vodafone, workflow | Comments (22)

The twitter tax and what it really says about your business

Both Lucy Kellaway (whom I have never met but would like to) and Jonathan Salem Baskin (with whom I shared an enjoyable dinner in London a few months ago) have written excellent pieces on the use of twitter for customer service. I also wrote a piece about this 12 months ago. Jonathan talks in his [...]

By Andrew Grill | Posted September 25, 2010 in twitter | Tagged @aiannucci, @vodafoneUK, advertising, Armando Iannucci, bt, customer service, Darcy Willson-Rymer, Dave Evans, dim bulb, financial times, FT, FT.com, Jonathan Salem Baskin, lucy kellaway, peer advocacy, social media monitoring, social networks, starbucks, twitter, twitter tax, Vodafone.@btcare | Comments (16)

Foursquare and what it means for your business – an introduction

I wrote this article for a leading Australian business magazine, but I thought it worth sharing here also. If you know all about Foursquare already then there is no need to read this post! It does however contain some “top tips” towards the end of the piece. The first question many of you may be asking [...]

By Andrew Grill | Posted September 22, 2010 in social media | Tagged 4sq, adelaide, australia, business, check-in, checkin, facebookk, foursqauare, Foursquare Mayor, Foursquare Mayor offer, Foursquare offer, mayor, melbourne, PR, press, social media, sxsw, sydney, twitter | Comments (2)

World Population Rankings – Facebook at #3, Twitter at #7

I’m still trying to understand the source of these figures, but thought it worth a quick post as this simple rankings table turned up in my Twitter stream this morning via @dorando. I’ve done a quick audit of these numbers using Wikipedia and they don’t exactly stack up but it is amazing to compare the populations [...]

By Andrew Grill | Posted September 8, 2010 in social media | Tagged @dorando, census, facebook, global, myspace, population, rankings, social media, social networks, twitter, world | Comments (0)

So we’re all bloggers now are we?

I spied an interesting article in a recent Independent “Viewspaper” section (consumed on the iPad of course) titled “Welcome to Planet Blog: How blogging has taken over the world” that basically said we are all bloggers now. This got me thinking – firstly is this true, and also what is the status of the “pure” bloggers [...]

By Andrew Grill | Posted August 28, 2010 in social media | Tagged blogger, blogging, facebook, Independent, influencer, microblog, speed communications, stephen waddington, twitter, typepad, Viewspaper, visible technologies, wadds, wordpress | Comments (2)

The 2010 Australian Twitter Election

I landed in Sydney at 5:30am on Saturday from London and by the time I had arrived at the hotel and checked in, the TV channels were buzzing with the news that the Prime Minister, Julia Gillard was about to call a Federal Election. All of the commentators were calling this the “twitter election” as apparently [...]

By Andrew Grill | Posted July 18, 2010 in social networking | Tagged #ausvotes, ABC news 24, AEC, AEC website, August 21, australia, Australia House, australian election, australian election postal vote, channel 7, channel 9, dfat, election, Electoral Commission, expat Australian, High Commission, how to vote in the Australian 2010 election, Julia Gillard, Liberals, politics, postal vote, postal vote form, Prime Minister, Sky News, social media, social networking, Tony Abbott, twitter, twitter election, UK postal vote, voting from the uk, voting in the australian election, voting overseas | Comments (11)

Daily Mail article on social media critical of companies that actively seek consumer feedback

It must be a slow news week, because a recent Daily Mail article by Jason Lewis titled How ‘BT Sarah’ spies on your Facebook account: secret new software allows BT and other firms to trawl internet looking for disgruntled customers seems to suggest that companies that are actively seeking our customer feedback on public websites [...]

By Andrew Grill | Posted June 6, 2010 in social media | Tagged beat-up, beatup, bt, BT Sarah, carphone warehouse, customer service, daily mail, daily mail beat-up, debatescape, engage, facebook, integrate, Jason Lewis, learn, listen, listen learn engage integrate, social media monitoring, social networking, social networks, spying, twitter, visible technologies | Comments (35)

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London 2012 Olympics O2 sponsor deal is no different from previous games

How to check your Twitter 3rd party app permissions and stop looking silly with spam DM messages

Sanyo not renewing their Piccadilly Circus sign after 33 years

Tweetaleak – probably the only type of leak you can tweet without risk of going to jail