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Tag Archives: reach

The new Telegraph iPad app and why reach and frequency is dead on mobile

I just got my hands on the new Telegraph UK app and it’s a nice piece of work by Tigerspike, who were also responsible for the Australian iPad app (shown below). As regular readers would know, one of the primary reasons I invested in an iPad was to read newspapers. I actually already read the [...]

By Andrew Grill | Posted September 21, 2010 in advertising, iPad | Tagged audi, australian, australian ipad app, frequency, iPad, mobile, mobile advertising, reach, relevance, social media, telegraph, telegraph app, Tigerspike | Comments (3)

Advertising in 2020 – a sneak peek from Ogilvy and Acision

I have just had the good fortune to be sent a brilliant white paper from Acision and OgilvyOne, developed as part of their ongoing collaboration in the mobile advertising space. You can download the entire paper or view it on slideshare below. For quick re-tweeting, use the short URL http://lc.tl/ad2020 to access this blog post. [...]

By Andrew Grill | Posted August 1, 2009 in advertising | Tagged 2020 vision, acision, ad:tech London, adtech, advertising, advertising 2020, agencies, brands, buying behaviour, facebook, facilitates advertising, Figaro Digital, mobile, mobile directed advertising, Nicholas Negroponte, ogilvy, OgilvyOne, online relationship management, p&g, peer advocacy, permission, procter & gamble, proxy, Radian6, reach, recommendation, relevancy, reputational, Scout Labs, slideshare, social listening, social media, social networking, social networks, Techrigy, twitter, value | Comments (83)

10 things you absolutely have to know about mobile advertising

As suggested by the UK arm of the IAB. Nice set of quotes from well known practitioners in this space. Worth a quick look and a re-tweet etc Simply use http://lc.tl/tenthings to re-tweet easily. 1. It’s an always on medium. Consumers love their mobile phones so much that researchers found when they took peoples phones away [...]

By Andrew Grill | Posted May 26, 2009 in advertising | Tagged 10 things, absolutely have to know, Alex Kozloff, always on, Amy Kean, app store, applications, comscore, consumers, David Fieldhouse, IAB, IAB uk, interaction, internet advertising bureau, iphone, Jeremy Copp, Jon Mew, MediaCom, microsoft, mobile advertising tips, mobile quotes, mobile social media, mobile soundbites, mobile success, mobile tips, orange, Paul Lyonette, Phonevalley, Rachel Wright, reach, sky, social media, sponsored information, Stephen Upstone, ten things, tenthings, Tim Hussain, top 10, top 10 list, top 10 mobile, top mobile tips | Comments (9)

Only you can save mobile advertising

John Tanner posted an excellent article recently over on Telcomasia.net titled “Only you can save mobile advertising” I met with John in Barcelona at Mobile World Congress and apparently our discussion there promoted his thinking and this article – glad I helped fuel the debate John. His byline for the article is “The real value [...]

By Andrew Grill | Posted May 4, 2009 in advertising | Tagged 3 P's, 3p mobile advertising, Andrew Grlll, behavioural targeting, Fast Company, frequency, futurist, Gigafone, google, Jamais Cascio, John Tanner, mobile advertising, opinion, pay tv, reach, relevance, relevance is the new reach, remote record, save advertising, sky, smartphone, telcomasia.net, Telcoms.Asia, telecom asia, telecomasia, thought leadership | Comments (0)

Digital Lounge presentation on mobile advertising

I presented at a very lively Digital Lounge event held at the Adam Street private member’s club in London on Thursday on mobile advertising. It was well attended and there were LOTS of thoughtful questions and opinions during and directly after my presentation as well as during drinks afterwards. My 4 key points were 1. [...]

By Andrew Grill | Posted January 29, 2009 in advertising | Tagged Digital Lounge, frequency, mobile advertising, mobile advertising presentation, reach, relevance, thought leadership | Comments (2)

Mobile advertising recall and a call to action for Creatives

Just what is the effectiveness of mobile advertising? What is the recall? This question was asked of me recently by a well known planner for a big agency in London. It is a good question because this is just what clients will be asking him after a campaign – how was our money spent? Where [...]

By Andrew Grill | Posted December 17, 2008 in advertising | Tagged calling all creatives, cbs outdoor, CBS Outdoor Alive, creative call to action, D-EP, dep, digital escalator panels, dwell time, london underground, mobile ad format, mobile advertising, mobile advertising effectiveness, mobile advertising recall, mobile creative, mobile creative challenge, reach, recall | Comments (0)

Making the case for mobile advertising in a down economy

I came across an excellent summary on Media Post by Michael Weaver titled “Hunker Down Or Double Down? Making The Case for Mobile Advertising In A Down Economy“ Michael makes the point “Mobile advertising is comparatively cheap, highly dynamic (with everything from video and display to text and search options), global, easy to produce, and, most [...]

By Andrew Grill | Posted December 16, 2008 in advertising | Tagged advertising in a downturn, delivery, measurement, media post, Michael Weaver, mobile advertising, mobile advertising benefits, reach | Comments (1)